Monthly Archives: March 2017

Business Development Jobs: Search Charity Business Development Jobs with Third Sector Jobs

#business development jobs


Charity Business Development Jobs

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Found 43 jobs

Search apply for the latest business development jobs with Third Sector Jobs. Here at Third Sector Jobs we specialise in a large variety of jobs within charity including business development jobs in the UK, business development manager jobs, business development director jobs and many more. Whether you are looking for the latest vacancy or have a job within charity to fill, Third Sector Jobs is here for you.

Leeds, West Yorkshire c£70,000 + benefits Sue Ryder Wheatfield’s Hospice

Sue Ryder is a large and complex charity delivering over 3 million hours of care in the UK each year from our community services and 12 care centre.

Oxford, Oxfordshire Salary between £38,000 and £50,000 per annum Corpus Christi College

To mark this important moment in its history it has embarked on a major fundraising campaign and a year-long events programme,

Cardiff (Caerdydd) £56,104 – £69,168 per annum Velindre NHS Trust

A unique and exciting opportunity has arisen for a Charity Director to lead the Velindre NHS Trust Charity.

Crawley, West Sussex NN5a-b £27,432.00 – £29,592.00 pa pro-rata St Catherine’s Hospice

We are currently seeking an experienced fundraiser to be responsible for developing and increasing support for St Catherine s

London £39000 – £43000 Per Annum + benefits British Heart Foundation

we will develop an increasingly donor-centric approach to our fundraising in order to engage donors maximise income

Brighton, East Sussex, South East England £19,602 – £21,236 per annum CHM

Our client is seeking an enthusiastic, well-organised, persuasive individual to join their regional fundraising team in Brighton, South East England.

London based £28,848 to £32,967per annum CHM

The Development Officers will be key members of the health and social care teams at this children’s charity, working with colleagues to develop and.

Regional Office in Brighton, with regular travel throughout Sussex, Surrey and Kent £22,073 – £23,912 per annum CHM

Are you a super-focused sales leader who gets a real buzz from seeing your team smash their targets? Lead inspire a team of face-to-face fundraisers

Friends House, Euston, NW1 £45,983 per annum Quakers

Britain Yearly Meeting seeks a talented and committed individual to become our Meeting Donor Relations Leader.

Cowes, Isle of Wight up to £45,000 pa CHM

Our client is a youth charity that uses the power of the sea to transform the lives of thousands of young people each year, funded in part by being.

London (Greater) c £40,000 Independent Age

This post will line manage a small team providing effective and efficient support to ensure projects and services are delivered to agreed targets

Norfolk, Suffolk, Cambridgeshire, Essex, Hertfordshire, Bedfordshire or Lincolnshire. £22,073 – £23,912 per annum CHM

Are you a super-focused sales leader who gets a real buzz from seeing your team smash their targets? Lead inspire a team of face-to-face fundraisers

Cowes, Isle of Wight Up to £60,000 pa CHM

Our client is a youth charity that uses the power of the sea to transform the lives of thousands of young people each year, funded in part by being.

Manchester £29.4k per year + Excellent Benefits Anderson Wright Consulting

Enterprise Adviser sought by our client to make a positive difference to local communities. Our client is an award winning provider of social housi.

London £40000.00 – £50000.00 per annum Prospectus

Our client is an award-winning, international non-profit organisation whose work is at the forefront of ambitious climate action.

London £65000.00 – £75000.00 per annum Prospectus

Our client is an award-winning, international non-profit organisation whose work is at the forefront of ambitious climate action.

London £40000 – £42000 per annum Robertson Bell

Robertson Bell Fundraising are now recruiting for a Head of New Business for their national charity client.

Aylesbury, Buckinghamshire Freelance hourly rate dependent on experience | 15-18 hours a week Stoke Mandeville Spinal Research

An exciting opportunity to develop long-term business and community partnerships through SMSR s unique Wheels at Work campaign and other initiatives.

Cleeve, Bristol £18,691 – £21,989 per annum, pro rata CHM

This is an exciting opportunity to promote, lead, facilitate and develop projects within the charity’s Environment Centre. You will be responsible.

Oxfordshire and surrounding areas £17,276 – £18,715 per annum CHM

Do you care about the UK s wildlife, have a genuine desire to help save nature and the ability to smash your individual and team targets?

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What is Social Business? A Clear Definition #start #online #business

#social business


Online Community Blog

“Social business” is a white-hot buzzword right now. However, there is little consensus as to what it actually means. In a #socbizchat Twitter chat hosted by online magazine CMSWire last fall, top consultants, executives, and marketers spent over an hour debating the question, “What is Social Business?” without gaining an inch of common understanding.

It seems that most people know it when they see it, but can’t tell you what it is in layman’s terms. While I appreciate the definitions that are out there, many are not packaged for the masses of businesses and non-profit organizations trying to harness the power of social networks. Take, for instance, the following definition by Cheryl Burgess :

“Social businesses implement social technologies, strategies and processes that span across their entire enterprise, creating and optimizing collaborative ecosystems of employees, customers, partners, suppliers, communities and stakeholders in a safe and consistent way.”

While I agree with Cheryl’s definition and most of the points in her post, the definition lacks the clarity and succinctness to be sticky in the minds of everyday businesspeople. The potential of social business and online communities is so exciting and far-reaching that I often suffer from the same verbal excesses when describing how social business impacts organizations.

In an effort to make the concept of social business more digestible, the team at Socious has developed a clear definition of social business.

Concise? Yes. Simple? No. This definition is as expansive as the business problems that online communities solve. For further clarity, let’s break this definition into its parts.


Social business is the ability for an ORGANIZATION to use its communities to improve its performance.

An organization could be a Fortune 500 corporation, private company, or a nonprofit, such as an association or user group. Obviously, organizations are made up of people. Since people are coming at social business from all angles and organizational situations, the definition could easily be brought down to an individual or departmental level. In that case, social business would be the ability for you or your group to use your organization’s communities to do your job better. However, in most contexts, social business refers to improving the results for the business or organization as a whole.


Social business is the ability for an organization to use its COMMUNITIES to improve its performance.

While online communities are the most common type of community, organizations have always had communities – communities of employees, communities, of customer, communities of suppliers, etc. Until the last decade, these communities where offline and had limited opportunities for collaboration and collective support. These days, it is rare for a community to not have an online component. Even if your community is based around a conference or live event, a significant amount of engagement occurs online before, during, and after the event.

In this definition, communities refers to the many communities that exist in and around an organization. These can include:

  • Customers or members
  • Prospects
  • Employees
  • Channel partners
  • Suppliers
  • Volunteers
  • Product partners and consultants
  • Analysts and media
  • Donors
  • Conference attendees
  • User groups
  • Chapters
  • Grassroots supporters

They can be owned and managed by the company (e.g. a private customer community) or be communities in which the organization is only a member (e.g. a more loose-knit community of industry professionals on a public social network).

In addition, an organization’s communities can exist in many forms online – from engaging your market and its media in an active Twitter community to a private online community where customers can find the information and people they need to be successful with your products or services.


Social business is the ability for an organization to use its communities to IMPROVE ITS PERFORMANCE .

In the same way that this definition is purposefully broad enough to apply to many types of organizations, it also address the wide array of goals that an organization can have at any given time. Here are a few examples of performance indicators:

  • Improving brand perception
  • Finding new customers
  • Passing favorable legislation
  • Closing more sales faster
  • Improving customer satisfaction while reducing support costs
  • Increasing customer retention and repeat business

Communities Often Overlap to Improve Performance

The measurable impact that social business has on an organization is not contained in silos. Communities are often most impactful when brought together with other communities. For an example, collaboration among your customer service teams, customers, and partners could help to control support costs. In another example, members of an association and the membership services staff can work together to increase the value of joining the organization to prospective members by providing exclusive content and expertise in the online community.

Does This Definition Apply to You?

While we have used this definition across markets and organizations of all types, it will evolve as technology changes and new ideas enter the landscape. Please leave your feedback and business experience in the comments below to critique, challenge, and expand upon this definition.

Stock Market #austin #business #journal

#stocks market


Learn invaluable market insights that will help you avoid losses and profit in any share market.

Uncover the commodities to get rich off – and the ones you should avoid.

Where bond yields could be heading and how you should invest to preserve your assets.

Find out the crucial role of gold in society and why it could prove your financial saviour.

Read about the hot energy plays of the coming decade that could skyrocket your portfolio.

Discover the innovations of the future – and takes profits ‘light years’ ahead of the mainstream.

What the latest currency moves mean for your wealth and how you can play them for profit.

Will house prices generally rise… or are investors in for a nasty surprise? Get informed now.

Gain a deeper understanding of global markets and learn how to position your portfolio for maximum gains.

Don’t expect simple ASX news here, instead read about the big picture factors that affect Aussie stocks – before the mainstream catches on.

Know when your assets are at risk from a rising or falling Aussie dollar and learn how to structure your investments for preservation and profit.

Is Australia in a housing bubble or housing boom? (The biggest investment of your lifetime could depend on it.) So which is it? Find out here.

Which news on the Australian economy is worth listening to and what does it mean for your investments? Click here to discover more.

Find out why your wealth is at risk and how you can best protect your money from a failing financial system.

Learn the simple steps you should take now to ensure your super is still intact when you retire.

Discover why the best investments are rarely the most obvious – and how you can invest profitably for 2016 – and beyond.

Learn what the price of gold and silver indicates about the wider financial markets and why you should invest in them now if you truly value your wealth.

Discover the precious metals that fly below the radar and how they could bring you spectacular gains.

Everything from iron ore…to copper…to graphite and more…find out what’s hot – and what’s not – in the metals and mining markets.

Global Economic Regions

Stock Market

Should you prepare for a share market crash or the next bull run?

We wish we had inside information on this – you’d be the first to know. Alas, the future of the stock market is as mysterious to us as it is to all. But that doesn’t mean we give up.

We put the pieces together every day to give you our accurate, informative take on what the signals indicate is happening with stocks and your investments.

Ask yourself this: Which stock is more likely to double in the next two years — a company in the ASX 50 or a rapidly growing small to medium size business?

There is turbulence ahead. Markets are bracing themselves for a bumpy ride. In Europe, Britain is moving ahead with their separation from the EU.

The more interest you can take in your investments, the better. However, while that’s fine, it’s what most investors do next that’s the problem.

These stocks were the ones considered to stand up in an environment of low interest rates, wild swings in global currencies, and all different types of economic growth.

Under the heading ‘where do we go from here’, Janet Yellen discussed the Fed’s options for dealing with recessions when interest rates are already so low.

Has the Federal Open Market Committee vowed to stop printing money? Has the loosest monetary policy in US history given way to a tight policy?

Technical analysts will tell you that an RSI over 70 suggests an index or security is ‘overbought’. An RSI under 30 suggests an index is ‘oversold’.

Technology companies are exerting more control over the US stock market than any time since the internet bubble. Valuations are high too…

Most don’t know John Paulson made $5 billion more betting on gold in 2010 — and now he’s got another $1.2 billion gold bet in place.

The bull needs to calm down a bit. With the volatile month of September around the corner, there might be a ‘bull-calming’ selloff in the market on its way.

So you should factor in the way in which ‘role model’ investors like Soros and Buffett benefit from manipulating and guiding public investment decisions.

If sounds like the perfect trade, doesn’t it? Whether the share price goes up or down, one of the options will be in the money. But there’s a catch.

With the reporting season in full swing, investors are keenly waiting to see how their stocks have fared. Will profits be up or down.

Earnings down for five straight quarters. Stocks up for five straight quarters. Do stock market investors know something the rest of us don’t?

The US market continues to flirt with higher ground. What will stop this market? Lower earnings? Not if the latest results are anything to go by.


Just thought I would let you know that whilst I receive countless financial emails daily I view yours as something special. I am not looking for the same old humdrum I am looking for news that is out of left field. Now you guys would be off the planet if you went any further left but it is refreshingly different. I get through the humdrum first and get my mind sorted and save you for last as a check. It is certainly an insane moment in time but I am still finding investment opportunities. Thanks for your comments

N The Daily Reckoning

ASX:KMD 4 weeks ago

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Money Morning

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Business Development Jobs, Senior Executive, Sales Vacancies #business #finance

#business development jobs


Business Development Jobs

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With growth back on the agenda for many UK businesses now is the perfect time to take your sales career to the next level with Telegraph jobs. We have available jobs in a wide range of sectors from FMCG, engineering, manufacturing, IT and many more. The salaries in sales positions can range from £25k to £90k+, dependent on the level of experience.

With Sales Directors, Area Management, Account Manager, Head of Sales, Field Sales Executive and Sales Assistant roles available throughout our listings there is a job to suit every jobseeker. Some roles may require a solid track record in sales delivery, strategy or reporting whilst at entry level a desire to sell might be all you need. To kick-start your careers in sales and business development check out our Telegraph job vacancies below.

Oslo, Østlandet (NO) Competitve Kezzler

Kezzler is a pioneering company in the formation and development of serialization and secure Track Trace solutions.

Based from home, ideally in central England and within 1.5 hours’ drive from the company’s headquarters in Bristol Attractive base salary plus excellent bonus and benefits Limbs Things

UK Sales Manager – Medical Sales Attractive base salary plus excellent bonus and benefits

Walton-on-Thames, Surrey Up to £24,000 Basic (£40,000 OTE) Recruitment Revolution.Com

We are looking for a sales and account executive to sell direct to clients in our target markets.

Guildford £30000.00 – £45000.00 per annum + 10% OTE + Company Car BMS Performance

*Minimum 3 years face to face selling *Foodservice experience *Business to business sales *Driving license

Farnham £30000 per annum + + uncapped OTE BMS Performance

Our client specialises in financial protection and insurance who are part of a large group with a consistent healthy turnover and backing of large.

Reading £25000.00 per annum + 7.5K OTE + 4.5K Car Allowance BMS Performance

*50% Account Management *Market Leading Brand *Selling to Education Sports Clubs

Fewer stocks listed on the stock market are vanishing #start #up #business

#stocks market


The stock market is vanishing

The stock market isn’t what it used to be.

As noted by Steven DeSanctis, equity strategist at Jefferies, the sheer number of companies listed on stock exchanges has been dropping off precipitously.

The number of firms with shares publicly listed in the University of Chicago’s Center for Research in Security Prices aggregate index has fallen to 3,267 from a peak of 6,364 in 1997.

This, in fact, is the lowest number of listed stocks since 1984.

There are a number of possible reasons for this. Here’s DeSanctis’ breakdown:

“Between the lack of IPO activity. the pick-up of M A, and buybacks, the US equity world is becoming smaller and smaller, and this could be one of many reasons why active managers are lagging behind their indexes. Companies may not want to come public due to the additional cost of Sarbanes-Oxley or the fact that the private market has become a bigger source of financing than it has been in the past.”

While the answer is probably some combination of these factors, DeSanctis also thinks that the declining number of stocks may be affecting the performance of many professional stock pickers.

The argument is that with fewer companies to choose from, active managers are forced to crowd into certain stocks. Crowding makes it impossible to differentiate returns and causes these managers, in DeSanctis’ mind, to fall short of their benchmarks.

SEE ALSO: ALBERT EDWARDS: The crutch holding up the US economy is about to be ‘kicked away’

5 Important Things You Need in Your Business Plan #business #listing

#business planning


5 Important Things You Need in Your Business Plan

32 Business Listing Sites That Will Get You Referral Traffic – Dex

#business listings


32 Business Listing Sites That Will Get You Referral Traffic

Not all online searches and transactions are performed on search engines. Directories and social media websites expand your reach and have some of the hottest leads on the web at an inexpensive cost. Whether free or paid, these marketplaces are worth spending your advertising budget on.

Should You Submit to Online Directories?

Yes! You should submit your business information and website to relevant directories, and I’ve included a list below. This list is a great sources of leads, consumer reviews and referral traffic. Free or paid, it is important you control your business profile because you need to engage and advertise to consumers where they want to be. Once you claim your profile, update any information that is inaccurate. and be sure to provide details about your business that are a selling point and may draw a new customer in. Most importantly, claim ownership now so that you can respond to positive and negative reviews of your business in the future.

How Many Is Too Many?

There is no set number of directories your business should or shouldn t be in. It s the quality and relevancy of the directories that is important to keep in mind. Links from spammy websites, hacked websites or low quality sites constitute bad neighborhoods that you don’t want to belong to. Linking to your site from these bad neighborhoods on purpose will make you a target for manual penalties from the search engines.

How to Tell Which Directories Are Legit

I have put together a list of 32 directories I recommend, below. But there are many more worth considering. If you re interested in submitting your site to a directory, take a look at the businesses listed and if you would feel comfortable calling on those businesses and they are relevant to your business, then you should feel safe submitting to and being a part of that neighborhood. The quality of the sites you are listed in is important, so stick to the best. The goal is to make sure that the most accurate, up-to-date information about your business gets published where your potential customers are searching.

Getting Started

On any of these sites, search to see if your business is already listed, then claim control of your existing listing instead of submitting a duplicate. For new submissions, I’ve linked to the deepest page that can help you set up a new business profile quickly. Also if you have a directory that you think should be included, please feel free to mention it in the comments.

Need help submitting? This can be very time consuming, and we can help. You can start by evaluating the accuracy of your listing using our free tool, and claim control quickly and easily by syndicating your information through our network, or we can do the legwork for you.

Originally posted on March 3, 2014.

Updated on June 19, 2015.


About Ben Kaylor

Yeah I SEO. Need some help? I blog here, play here and work here. Check out my articles and connect with me on Google+. Be sure to tell me how great you are, because I know I’m not the only one.

Hi there! Description for each directory must be unique. I have a representatives of our comany worldwide. So I collected database directories all over the world and I want to place there information about our representatives in each country ( addresses will be their ). but url will be of our general site. So, how to make each of them unique description of the company? Or I can write the same information about our company in each directory? In this case can be a penalty from Google or not? I d be glad for any advice!

thank you for share this beautiful blog post with precious business directory site list 🙂

Hi this list is worldwide do you have list for specific country like, australia, new Zealand, south africa and many others countries?

Great and very informative article. This will help us to link building. I want to ask you a favor. We are a web development company. You can tell us, how do we create back links to our company?

This article list is so useful… Surely it will help to increase website traffic… Thanks for informative information sharing

Does OnDeck Offer Unsecured Business Loans? #simple #business #plan

#unsecured business loans



Does OnDeck Offer Unsecured Business Loans?

OnDeck loans are secured by a general lien on business assets but are not dependent upon the value of specific assets, unlike traditional bank loans

Interested in financing for your business? Get a true loan decision in minutes with OnDeck.

Many small business owners are interested in a loan or line of credit for their business, but don’t have enough specific collateral that a bank may require, such as real estate, inventory or other hard assets.

Banks generally underwrite loans based on the value of specific assets and take liens on those specific assets. In this way, the bank can significantly reduce its lending risk. This process can be difficult for business owners whose assets are not valued highly by a bank or whose assets are difficult to value or sell.

Why are OnDeck loans different?

OnDeck makes loan approvals to small businesses based on business fundamentals like cash flow, not based on the value of business assets. OnDeck has a proprietary way of determining who it lends to – the OnDeck Score® – which focuses on the overall health of your business. The existence of specific hard assets doesn’t factor in our analysis of business health. When a small business takes a term loan from OnDeck, a general lien is placed on the business’s assets until the loan has been paid off (OnDeck lines of credit are unsecured). The business owner is also required to give a personal guarantee for the loan, but there is no lien on the owner’s personal assets. In this way, business owners can get funding from $5,000 – $250,000 in as fast as one business day without needing a specific amount of real estate, inventory or other hard assets and without needing to have their specific assets appraised and valued.

So if you’re a business owner that has a strong business but you’re not sure about the value of your specific assets or collateral, consider applying with OnDeck and you could get a decision for your business in minutes.

Compare Loan Requirements

Best Direct Selling Companies – Direct Selling Business for Women #business #loan

#home party businesses


9 Best Direct Selling Companies

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If you’d like to make some extra money by being a hostess extraordinaire, starting your own direct selling business can be a fun way to do it. Working for a direct selling company allows you to create a flexible schedule by hosting parties, shows or workshops, and take home a percentage of your sales or a percentage of the sales of people you sign up to be representatives. Keep in mind that to make a lot of money, you need to sell a lot, but if you’re looking to supplement a steady income, direct selling could be just what you’re looking for. And if it turns out direct selling isn’t for you, most companies including the nine listed here offer reimbursement or exchange programs to buy back unused materials at full price or part of the full price, depending on how long you have had the products. Read on to discover nine companies that might be worth your while.

The Pampered Chef
If you have a passion for cooking and kitchen essentials, The Pampered Chef helps you make money by hosting “cooking shows” where your guests can buy an array of kitchen products sold by the company. There are two available starter kits: the New Consultant Kit ($155), which includes 25 products as well as training, marketing and business materials; and the New Consultant Mini Kit ($80), which includes a smaller selection of products, in addition to training, marketing and business materials. As a consultant, you can earn 20 to 25 percent of your total sales for each “show,” and, by recruiting a team of consultants, you can earn an additional 1 percent of your sales and 1 percent of their total sales. Also, once a consultant has reached $15,000 in sales in their career, their commission rate is automatically increased by 2 percent on all levels.

Silpada Designs
Silpada Designs offers sterling silver jewelry, belts and watches that you sell as a hostess of an at-home “jewelry party.” The starter kit ($199) includes personalized business cards, a representative ID stamp, 50 Silpada Designs catalogs, a polishing cloth, a ring- and belt-sizer, and one of three jewelry packages to choose from. Each package includes three pieces of jewelry to display at your parties (a necklace, bracelet and earrings). In addition, hostesses receive a 50 percent discount off any jewelry you choose to buy for yourself, to wear or display. The kit includes information on how to become a successful representative, training CDs, monthly newsletters, a personalized MySilpada website, a home-show DVD and unlimited one-on-one training from a Silpada sales coach. Consultants earn 30 percent commission on every piece of jewelry sold, and if you recruit other consultants, you earn anywhere between 4 and 16 percent of their sales, based on your team’s total sales. As a bonus, during the first 100 days, consultants can earn up to $3,000 in free jewelry based on sales and recruiting activity.

Heritage Makers
Through Heritage Makers. hosts hold “home workshops” or “virtual workshops,” selling professionally bound cards, canvases, storybooks, posters, digital scrapbooks and photo gifts. Hosts can also schedule “Studio Demos,” in which clients are taught how to use the Heritage online software and can buy memberships to Club HM, the company’s publishing club, which consultants are encouraged to join. Club HM has three levels of monthly membership: $30, $50 and $100. As a member of the club, hosts receive free “publishing points,” which can be used to buy Heritage Makers products, with each point equaling $1. The $30 membership equals 40 points, $50 is 70 points and $100 is 120 points. You are also allowed to purchase “publishing points” at a wholesale discount of up to 34 percent off. The Consultant Signup Kit ($50) includes a starting guide, card sampler, order forms, brochures, catalogs, training DVD, personal website and virtual office, and an 8 x 8 storybook sample. Hosts can also sign up for an add-on Business Builder Kit for an additional $100, which includes additional workshop materials and supplies. Consultants make 10 to 30 percent of their total sales, 20 to 30 percent of the sales of those you’ve recruited and 1 to 5 percent of sales of the representatives recruited by your team, depending on individual and team sales.

Jordan Essentials
Consultants for Jordan Essentials sell bath and body products by throwing at-home Girls-Night-In parties featuring spa products and mineral makeup. Three starter kits are available: $89 for the Basic Kit, $125 for the Deluxe Kit and $150 for the Deluxe Plus Minerals Kit. Based on the price, the kits come with a varying range of products including items such as exfoliant, moisturizers, powder and lipcolor in addition to a training DVD, catalogs, flip charts, order forms, invitations and a free three-month website to promote your new business. Consultants make 25 to 35 percent of total sales and 5 to 8 percent of the sales of the consultants they have recruited, all based on your team’s overall sales. Jordan Essentials also offers Fast Start Rewards during the first 90 days, in which consultants receive $50 to $100 cash bonuses for recruiting other new consultants. The company also offers continual cash incentives, product bonuses, trips and prizes for those who exceed their sales goals.

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What is a business idea? #business #profile

#what is business


What is a business idea?

A successful company always starts with a compelling business idea. It’s the first milestone in the process of founding a growth company. The characteristics of a promising business idea are:

  • Fulfills a customer need – a problem is solved
  • Innovative
  • Unique
  • Clear focus
  • Profitable in the long term

Each idea, no matter how brilliant, initially has no commercial value. A plausibility check gives more information about an idea’s chances in the marketplace and helps to check its feasibility and innovative content.

What is innovation?

The term innovative is usually applied to new products or services produced with conventional production methods and delivered to customers via conventional distribution channels. Innovation, however, can also refer to the entire business system. It is less obvious, but equally important (for example, FedEx revolutionized letter post through central sorting and 24-hour operation).

The development of new products and/or services usually focuses on improving “customer benefit”. Business system innovations, on the other hand, focus on lowering costs, and these gains can then, to some extent, be passed on to the customer in the form of lower prices.

It’s rare that innovations combine both dimensions, product and business system, to create an entirely new “industry.”

What defines a convincing business idea?

A business idea is addressed to an investor and, therefore, must be formulated with the investor’s perspective in mind. It’s neither an advertising brochure for an “ingenious” product nor a technical description. Rather, it is a decision support document that emphasizes three aspects:

Customer benefit – What is the customer benefit, what problem will be solved?

The key to marketing success is not superb products – it’s satisfied customers. Customers buy to satisfy a need, or to solve a problem, e.g. food and drink, something that makes work easier, to enhance their wellbeing or self-esteem, etc. The first principle of a successful business idea is, therefore, that it clearly describes the need that will be satisfied and in which form (product, service). In this context, marketing practitioners refer to a “Unique Selling Proposition”.

Market – What is the market?

A business idea only has commercial value when the “market” accepts it. The second principle of a successful business idea, therefore, is that it shows how large the market is for the product or service offered, for which target group(s) it is meant and how it differentiates itself from the competition.

Revenue mechanism – How is the money to be earned?

A business must be profitable long term. The third principle of a successful business idea is, therefore, that it shows how much money can be earned with it and how the money will be earned.

  • A checklist regarding the content and form of a business idea and further practical tools is available here
  • Other useful documents are available in the download section
  • Not sure which competition to choose? Check out our decision aid