The Importance of Branding Your New Business, business article.#Business #article


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Early branding of a small or emerging company is key to business success. It is the quickest way for your company to express what it is and what it can offer. Inaccurate branding of a new business can make it difficult for people to grasp why the business exists in the first place.

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Articles and resources from AllBusiness.com

AllBusiness.com is a business Web site that provides information and services to small businesses.

Tip: Clear Brand Positioning Makes a Good Picture

By AllBusiness.com

Working with a consultant to create a logo or other branding materials? Make sure you think through and communicate your company’s positioning and core values.

If you can’t articulate what differentiates your company or product to your branding consultant, chances are they won’t be able to communicate it visually either. They need clear direction from which to craft a memorable, differentiated brand.

For startups and small businesses, branding can often take a backseat to other considerations, such as funding and product development. This is a mistake, as a company’s brand can be key to its success. Dollar for dollar, it is as important and vital as any other early steps.

One software management company, temporarily named TallyUp, decided to invest in a branding overhaul. Its flagship product, a software suite that tracks and runs bonus incentive plans, needed a clear identity and platform to appeal to its target audience — primarily financial executives. The name TallyUp, while somewhat descriptive, didn’t capture the level of sophistication needed to attract the appropriate clientele. TallyUp hired a branding consultant, who recommended the name Callidus (Latin for “expert and skillful”) to effectively communicate its positioning in an instant. The new name communicated a similar concept but on a completely different level. Callidus positions the software product correctly.

A brand is a company’s face to the world. It is the company’s name, how that name is visually expressed through a logo, and how that name and logo are extended throughout an organization’s communications. A brand is also how the company is perceived by its customers — the associations and inherent value they place on your business.

A brand is a kind of promise. It is a set of fundamental principles as understood by anyone who comes into contact with a company. A brand is an organization’s reason for being and how that reason is expressed through its various communications media to its key audiences, including customers, shareholders, employees and analysts. A brand can also describe these same attributes for a company’s products, services, and initiatives.

Apple’s brand is a great example. The Apple logo is clean, elegant, and easily implemented. At a certain point in time the company began to use the apple logo monochromatically (as opposed to the rainbow stripes), signaling a new era for Apple. Smart branding allowed the company to clearly communicate a change in direction while continuing to build its reputation. Think about how you’ve seen the brand in advertising, trade shows, packaging, and product design. It’s distinctive and it all adds up to a particular promise: quality of design and ease of use.

Checklist: Branding Right

By AllBusiness.com

Branding means that you have created a consciousness, an image, an awareness of your business. Here are five ways to start achieving that:

— Think analytically. A brand should provide something that warrants attention on a consistent basis, something your audience wants and is not getting from your competitors.

— Maintain your brand. One rule of thumb is that when you start to become tired of your logo, tagline, and branding efforts, that’s most likely when they are sinking in with customers.

— Don’t try to appeal to everyone. Typically, the best you can do is to focus on the niche market for your product.

— Know who you really are. Know your strengths and weaknesses through honest analysis of what you do best.

— Fully commit to branding. Treat all functions of the company, from product development to sales, as integral aspects of your brand.



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Jason Cannon

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Jason Cannon

Letting the bully have your milk money and taking a beating for the privilege

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Michigan State Police begin roadside drug testing pilot program

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Improve your local ranking on Google – Google My Business Help, business

Improve your local ranking on Google

Local results appear for people who search for businesses and places near their location. They’re shown in a number of places across Maps and Search. For example, you’ll probably see local results if you search for “Italian restaurant” from your mobile device. Google will try to show you the kind of nearby restaurant that you’d like to visit. In the image below, Google uses local results to suggest some options.

You can improve your business’s local ranking by using Google My Business.

Can’t find your business? Improve your info.

You may find that your business doesn’t appear for relevant searches in your area. To maximize how often your customers see your business in local search results, complete the following tasks in Google My Business. Providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps.

Enter complete data

Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches. Make sure that you’ve entered all of your business information in Google My Business, so customers know more about what you do, where you are, and when they can visit you. Provide information like (but not limited to) your physical address, phone number, and category. Make sure to keep this information updated as your business changes. Learn how to edit your business information

Verify your location(s)

Verify your business locations to give them the best opportunity to appear for users across Google products, like Maps and Search. Learn more about verification

Keep your hours accurate

Entering and updating your opening hours, including special hours for holidays and special events, lets potential customers know when you’re available and gives them confidence that when they travel to your location, it will be open. Learn how to edit your hours

Manage and respond to reviews

Interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location. Encourage customers to leave feedback by creating a link they can click to write reviews. Learn more

Add photos

Adding photos to your listings shows people your goods and services, and can help you tell the story of your business. Accurate and appealing pictures may also show potential customers that your business offers what they’re searching for. Learn more

How Google determines local ranking

Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.

Relevance

Relevance refers to how well a local listing matches what someone is searching for. Adding complete and detailed business information can help Google better understand your business and match your listing to relevant searches.

Distance

Just like it sounds–how far is each potential search result from the location term used in a search? If a user doesn’t specify a location in their search, Google will calculate distance based on what’s known about their location.

Prominence

Prominence refers to how well-known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands that are familiar to many people are also likely to be prominent in local search results.

Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.

There’s no way to request or pay for a better local ranking on Google. We do our best to keep the details of the search algorithm confidential to make the ranking system as fair as possible for everyone.



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Onestopenglish: Number one for English language teachers, free business plans.#Free #business #plans


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Teaching articles, ideas and tips to top up your teaching and support your professional development.

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Over 3,000 resources on listening, reading, writing, pronunciation, speaking and vocabulary.

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Puzzled by the past perfect? Muddled about modals? Look no further than the onestopenglish Grammar section.

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Top Entrepreneur: Business Plans, Marketing, Franchising and much more, business plans samples.#Business

Own your business, get started!

Many people have different takes on entrepreneurship, some see it as creating a new and original concept, others might argue that entrepreneurship is simply taking the risk of running a business. However, for the vast majority of people, Richard Branson is the epitome of entrepreneurship. This is one of his quotes on entrepreneurship: I wanted to be an editor or a journalist, I wasn’t really interested in being an entrepreneur, but I soon found I had to become an entrepreneur in order to keep my magazine going.

Business plans samplesProjected Income Statement

Business plans samplesProjected Cash Flow Statement

Business plans samplesPro Forma Balance Sheet

Business plans samplesBreak Even Point Calculator

The purpose of these tools is to help the prospective entrepreneur to reduce the risk in starting the new venture. The process of calculating the financial viability of a business idea forces the entrepreneur to think critically and to consider each aspect of the new business venture. The main goal of any business is profitability and thus the financial planning should be priority number one.

Converting ideas into opportunities requires that one must evaluate each idea. This could be done by a feasibility study which focusses on the ability of the entrepreneur to pursue the idea and to match his or her own skills with what is required of the business to succeed. In other words, it is a general examination of the potential of the idea to be converted into a successful business venture.



Bankruptcy for Small Business Owners: An Overview, business bankruptcy.#Business #bankruptcy


Bankruptcy for Small Business Owners: An Overview

Bankruptcy can offer struggling business owners options to stay afloat or to expeditiously close a business. What relief bankruptcy can provide to a small business depends on the business and the type of bankruptcy filed. Under Chapter 13 bankruptcy and Chapter 11 bankruptcy, a small business can stay open and make smaller monthly payments to creditors. If a business doesn’t have enough cash flow to make reasonable payments, it can use Chapter 7 bankruptcy to close in an efficient and transparent manner.

Not all bankruptcy options are a good choice for every business, however, because filing bankruptcy affects different business entities in different ways. Choosing incorrectly may negatively affect your personal finances or subject you to litigation. Read on to learn the basics about bankruptcy options for small businesses.

Bankruptcy Options for Sole Proprietors

If you are the sole proprietor of your business, the business is not a separate entity. This means that you and the business are essentially the same and that you are responsible for its debts. Because of this, any bankruptcy you file must include both your personal and business debts and assets.

Chapter 7 Bankruptcy for Sole Proprietors

The biggest benefit of filing a Chapter 7 as a sole proprietor is that your qualifying business and personal debts will be discharged (wiped out) without you having to make payments over time. this usually happens within a matter of months. (Keep in mind that bankruptcy does not eliminate all types of debts. Learn more about which debts you can discharge in bankruptcy.)

On the flip side, all of your assets — both business and personal — become part of the bankruptcy estate. Bankruptcy law allows you to keep certain assets in a Chapter 7 (called exempt assets). If an asset is not exempt, the bankruptcy trustee will sell it and distribute the proceeds to your creditors. If you do not have much property, then you’ll be able to keep most or all of it, and Chapter 7 could be a good option for you. If, however, you have a sizable estate, you may lose important assets. (Learn more about using bankruptcy exemptions to protect property.) If that’s the case, Chapter 7 may not be your best option.

Chapter 13 or 11 Bankruptcy for Sole Proprietors

One reason to consider a Chapter 13 bankruptcy (or Chapter 11 if your debts are greater than allowed under Chapter 13) is that it allows the business to continue operating. However, the business must have enough cash coming in each month to make monthly payments, although those payments will be smaller than your current payments. This is often a good choice in the following scenarios:

  • You want to keep the business open (and it generates enough funds to both operate the business and make a smaller monthly payment to creditors).
  • You don’t qualify for Chapter 7 but need protection from creditors.
  • You want to keep more property than is allowed under Chapter 7.

Bankruptcy Options for Partnerships and Corporations

Partnerships and corporations often file business bankruptcies. Unlike sole proprietorships, however, these businesses are not entitled to a discharge of the businesses’ debts. There are also no exemptions to protect business property. Below is an overview of the pros and cons of these bankruptcy options.

Pros of Chapter 7 for Partnerships and Corporations

Its often easier to wind down a failing business using Chapter 7 bankruptcy than it is to do so outside of bankruptcy. This is because in Chapter 7 you do not have the burden of selling product, fixtures, or equipment or attempting to collect accounts receivable. The bankruptcy trustee becomes responsible for liquidating the business assets and fairly dispersing the proceeds to your creditors. Not only does this streamline the closure, but also the transparency of the bankruptcy often dissuades potentially disgruntled creditors from claiming fraud – which in turn may save the business money by avoiding litigation.

Cons of Chapter 7 for Partnerships and Corporations

Like sole proprietors, partners are personally responsible for business debt. However, since bankruptcy does not discharge partnership debt, it is important for partners to understand that filing a business Chapter 7 will not get rid of their personal responsibility to pay the business’s bills.

Similarly, while the corporate structure protects shareholders from individual liability, shareholders should be aware that bankruptcy is not without risk. This is because once the corporation files bankruptcy in federal court it is fairly easy for creditors to initiate alter ego litigation — a lawsuit that asks a court to make the shareholders pay the corporation’s debt — since the case is already there.

Pros and Cons of Chapter 11 for Partnerships and Corporations

Even though Chapter 13 is only available to individuals and sole proprietors, a partnership or corporation can get similar benefits in Chapter 11 bankruptcy. Chapter 11 allows the corporation to operate while paying less money each month towards its debts. Unfortunately, many small businesses find Chapter 11 cost prohibitive because of the additional rights afforded to creditors and the increased legal fees that result.



Business News, names for business.#Names #for #business


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Luxembourg is moving to make itself the ‘heart’ of Europe’s space industry 6 Hours Ago

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Most Popular Indian Baby Names, Bloggermoms, names for business.#Names #for #business


Bloggermoms

Names for businessChoosing a name with Indian origins for a baby in the US or for a baby who you see (and don’t all moms dream!) of working in an international arena poses an interesting problem. Other than traditional considerations such as beautiful sound and meaning, or first alphabet or astrological recommendations, we now you have to look for a name that will be easy on American tongues and whose spelling and pronunciation won’t be butchered too ruthlessly. To help, here is the list of top Indian baby names for the US including both boy names and girl names. If you are going through a dillemma, Khushi debates the issue here.

The list is best on trends we are seeing in the community, as well as the Social Security Adminstration’s list of top baby names for the decade in America. Scroll below to see the list of Indian names or names that sound Indian, or have Indian meanings in the SSA’s list of top baby names.

Bloggermoms Top 10 List of Most Popular Indian Baby Names for the Decade (Based on SSA’s list and independent research)

TOP 10 INDIAN BABY NAMES FOR BOYS

Some others which came close: Kabir, Rahul, Arya, Rishi, Aarav, Sanjay

TOP 10 INDIAN BABY NAMES FOR GIRLS

Others which came close to making the top 10: Asha, Arna, Ashna

Below are the lists of the most popular Indian baby boy names and girls names that were featured on the Social Security Administration’s list of top 1000 US baby names based on applications for social security cards. The format used below shows the name and its rank on the list.

Most Popular Indian Baby Boy Names for the decade (From Social Security Administrations’ List of Top Baby names for the Decade)

Devin (83) – Deven (547)

Most Popular Indian Baby Boy Names for the decade (From Social Security Administrations’ List of Top Baby names for the Decade)



Top Entrepreneur: Business Plans, Marketing, Franchising and much more, business plans samples.#Business

Own your business, get started!

Many people have different takes on entrepreneurship, some see it as creating a new and original concept, others might argue that entrepreneurship is simply taking the risk of running a business. However, for the vast majority of people, Richard Branson is the epitome of entrepreneurship. This is one of his quotes on entrepreneurship: I wanted to be an editor or a journalist, I wasn’t really interested in being an entrepreneur, but I soon found I had to become an entrepreneur in order to keep my magazine going.

Business plans samplesProjected Income Statement

Business plans samplesProjected Cash Flow Statement

Business plans samplesPro Forma Balance Sheet

Business plans samplesBreak Even Point Calculator

The purpose of these tools is to help the prospective entrepreneur to reduce the risk in starting the new venture. The process of calculating the financial viability of a business idea forces the entrepreneur to think critically and to consider each aspect of the new business venture. The main goal of any business is profitability and thus the financial planning should be priority number one.

Converting ideas into opportunities requires that one must evaluate each idea. This could be done by a feasibility study which focusses on the ability of the entrepreneur to pursue the idea and to match his or her own skills with what is required of the business to succeed. In other words, it is a general examination of the potential of the idea to be converted into a successful business venture.