Tag : 25

25 Free Low Cost Advertising Tips by Small Business Expert Tom Egelhoff

#business advertising

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25 Free Low Cost Advertising Tips

by Tom Egelhoff

(Tom’s FREE Podcast for this topic is available. – For More Info Click Here)

If there is one mistake small town businesses make more often than any other it’s, What ever is left over, we’ll use for advertising.

Marketing and advertising is an investment, not an expense. I know it sure seems like an expense to me when I’m writing the check, but trust me it’s not.

Without enough money put aside for advertising your sales can go down and you suddenly have less and less for promotion.

When do you advertise the most? For most businesses it’s the first day of business. Don’t you have a Grand Opening, balloons, flyers, ads, on-site radio stations, contests, and prizes? Did the income from sales pay for that? No, it didn’t. You advertise most when you need business. You advertise more when you don’t.

An average cost of advertising is usually 1 to 5% of gross sales, which can vary according to location, local advertising rates, and industry. Car dealers need more advertising than funeral homes.

Before we get to the 25 tips let’s look at the basic strategies of successful advertising.

* In order to be successful, your advertising must provide a consumer benefit or solve a problem.
* That benefit or solution must be wanted by the consumer.
* The product or service you are offering must be tied directly to that benefit or solution.
* The benefit or solution must be distinctly communicated through medial advertising. In other words, be clear, forget the advertising glitz and make sure the message isn’t lost in the ad.

A small-budget advertiser doesn’t have the ”deep pockets to develop big advertising campaigns. Some time you need to break the rules to be noticed. Avis did it by admitting they were Number 2 in the car rental business and that campaign took them from 6th place to second place. When they stopped that campaign they dropped back to 6th again. In the past year they have gone back to it.

Budget conscious advertisers must achieve top results for their advertising dollar. Expand your dollars by adopting some creative techniques.

Here’s 25 tips I hope will help you.

  1. Radio, newspapers and magazine specialists will frequently give free help in developing an advertising strategy. Things like demographic information, money-saving ways to produce your ads etc.
  • Place your ads in off hours or in unusual locations for less. Many times you can still reach your target market with these spots.
  • Instead of a one-time big splash ad, be consistent with frequent small ads that work.
  • Monthly magazines sometimes have unsold ad space at the end of the month they will sell at a discount.
  • If you have an 800 number, put it in every ad for immediate response and feedback.
  • Try advertising consistently in the classifieds. These ads may draw more customers than more expensive display ads.
  • Can you barter for the cost of ad production? Maybe the newspaper needs painting in exchange for an ad about your paint store.
  • Piggyback advertising are the ads you receive with your Mastercard bill. Is there someone in your town that sends out a lot of bills? Can you put a small flyer in with their bills and split the postage? Or pay a small fee?
  • Split advertising costs with the people who sell to you. Vendors and manufactures are always looking for exposure. Let people know you carry their products and have the vendor pick up part of the ad cost.
  • Are there up front advertising discounts for cash?
  • Consider advertising in regional issues of national magazines. The costs are lower and you can still reach your target market. TV Guide is a good choice. It stays around for at least a week. Time, Newsweek, and US News and World Report may stay in local doctors offices for years.
  • Share ad costs with neighbor business. Video stores and Pizza parlors are natural partners. Have coupons to each others stores or share the cost of flyers.
  • Try reducing the size of your ad (not in the Yellow Pages) or length of your radio spots. A 60 second spot is not twice as much as a 30 second spot but you won’t get twice as many customers for a 60 over a 30. Going with small ads or shorter spots will allow you to do more ads which normally pulls more customers. It’s better to be there every day with small ads than every month with one big one.
  • Develop tight production controls to minimize the need to reject finished ads. The message is more important than the messenger. Don’t try to produce ads that win awards, produce ads that sell.
  • Who are your very best customers? Aim your ads to talk directly to people like them.
  • What will suppliers give you in the way of point-of-purchase materials. Posters, stand ups, handouts, etc. Some have excellent display racks you can use.
  • Some national chains like Coke and Pepsi provide outdoor signs for businesses. There are also indoor lighted signs you write on with special markers to advertise your special offers.
  • Can you sponsor a community event? A fun-run, golf tournament, or other event that will be well publicized in the community. Your name may not be prominently displayed but sometimes the positive exposure in the community will bring in new customers.
  • Small businesses can seldom afford saturation advertising. You must be selective in the media that reaches your customers. Pin your ad reps down and make them show you exactly how their media reaches your target audience.
  • Exploit the media you choose to the fullest. If your message is verbal, you don’t need TV. Use radio, billboards and newspapers to the fullest.
  • Consider direct mail. A letter and brochure before customer contact can increase business. An IBM study concluded that selling time can be reduced from 9.3 to 1.3 total hours with direct mail advertising. A Sales and Marketing Executives International Study showed salespeople went from eight orders per 100 cold calls to 38 orders per 100 when direct mail was used.
  • Try an editorial style ad. These are ads that look like actual stories in the newspaper. They will have advertisement at the top of the article. Develop a good headline, and 50% more people will read the article than would read an ad of the same size.
  • You can’t match larger competitors dollar-for-dollar but, you can use unusual approaches (like the Avis idea above), color, music, slogans, humor (be careful here), or media selection to win your market away from the big guys.
  • Due to the high costs of conventional advertising on, radio, TV, newspapers, many cost conscious business have been forced to look for lower cost methods. Can you advertise on parking meters, taxi boards, balloons, blimps, and grocery shopping carts. Community bulletin boards, movie ads, and weekly newspaper shoppers.
  • Key your ads. Put something in the ad that will let you know which media it came from. On coupons, put a code that will record the paper and date of the ad. In radio or TV, have them mention the ad to get the discount. Ask every customer how they found you.
  • Plan for a rainy day. During the year put a small amount aside each month for emergencies. You never know when you’ll need to react quickly to whatever the competition is doing. You must be able to capitalize on breaking national events or news regarding your industry. If negative things happen in your industry you may need to respond quickly to make sure the right message is presented.
  • Always give the customer more than you promised and more than they expected. This is tip number 27 of the 25 we advertised. Maybe this last one is the one you needed.
  • I hope these tips will help your business grow. Not all may be relevant to your particular situation. Hopefully, they will illustrate the importance to plan and control your advertising budget.

    Listen in on Tom’s weekly radio show Open For Business on AM 1450 KMMS Radio, Bozeman.
    Have a business question for Tom? Click here to get Tom’s advice for free.
    Stay up to date on business issues. Join Tom’s Blog.

    This article may be reproduced for your non-profit group or organization provided it is not altered in any way and the following is attached:

    Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise Promote Your Business Or Service In A Small Town. and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271

    Would you like Tom Egelhoff to speak at your business function or convention?
    Click here for information, topics and pricing.



    25 Beautiful Corporate Websites – Vandelay Design #buy #business #cards


    #business websites

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    25 Beautiful Corporate Websites

    In today s marketplace, every company needs an effective website. Of course, the purposes and needs of each company s site will be unique, but every company should have a site that presents a professional image to visitors. That image should also be an accurate representation of the company and should work with other branding efforts to present consistent messages to customers. If you’re looking to create your own corporate website, we recommend Shopify.

    Portfolio websites, blogs, and e-commerce websites often get attention as sources of design inspiration, but today we re focusing on corporate websites. The purpose of these sites is to provide information about the company and its products or services. Here you ll find some excellent examples that should serve as some inspiration for your own design projects.

    Pelli Clarke Pelli Architects

    Bienville Capital Management

    Arte Charpentier Architects

    Looking for hosting? WPEngine offers secure managed WordPress hosting. You’ll get expert WordPress support, automatic backups, and caching for fast page loads.

    Editor-in-chief of Vandelay Design. Part time web developer, blogger, and dog walker. I enjoy Seinfeld, running, camping, and jelly donuts. I’m always learning and I love to help! Feel free to drop me a line and say hi or follow me on Twitter or Google + .



    Business card template download free vector download (25, 815 files) for commercial

    #business cards templates

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    25 Real Estate Business Cards We Love #own #your #own #business #ideas


    #real estate business

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    25 Unique Real Estate Business Cards We Love

    Are you in market for a new real estate business card? One of the best ways to leave a lasting impression is with an eye-catching business card. Your business card should be so well-designed that it causes people to remember you and hold on to your card for the perfect time. Does you card do this?

    If not, and you’re hunting for ideas, we have a list of 25 elegant and unforgettable real estate business cards that will inspire you. A special thanks to everyone who shared their business cards with us.

    Before we dive into the details on this topic, we suggest you check out Zillow Premier Agent. an advertising platform for Zillow and Trulia. While both sites allow you to post listings for free, becoming a premier agent has two major benefits: Exclusivity and Wider Reach. Visit Zillow to learn more and generate more leads.

    Our Favorite Real Estate Business Cards:

    1. TJ Kelly, Web Developer User Experience Designer

    Made of metal. Very unique and memorable.

    Uncommon, rugged aesthetic to match the niche market.

    2. David Feldberg, Broker Owner, Coastal Group OC

    They are thick cardstock with a UV coating so they are shiny. I have never received more compliments on my card then I have with these. I chose this design as I wanted to have a large amount of info along with my picture and logo featured so this was a way for me to do all of that.

    3. Classic Business Card Design

    This business card gives a strong first impression with contrasting yet appealing colors, embossed background, and simple but effective logo branding.

    Looking to jump start your marketing and pull in new leads by the dozen? Click here for 25 Real Estate Marketing Ideas from the pros.

    4. Best Homes Team

    This business card maximizes all of its real estate by utilizing both sides of the card. The vibrant colors add energy and verve.

    5. Bird Realty

    Two toned in a fresh and elegant pairing of green and gray, this business card stands out with its shapely design and unique color scheme.

    6. Homes with David

    Blue inspires trust, and this card has blue in abundance. The use of white (or negative space) gives the card a sleek and professional feel.

    7. Kasper Real Estate Agency

    This business card smartly makes use of its back to drive clients to their website.

    8. H. Livingstone Real Estate Broker

    White text can be a bold decision for business design, but it works elegantly on this single-sided card.

    9. SV3 Group

    Using a monotone color scheme, SV3 Group’s business cards are understated but modern.

    10. Dynamic Reality

    These business cards are simple but interesting with its vertical styling and fresh blue color palette.

    11. Flipside Realty Inc

    Custom die cut business cards that can be “flipped” to show both sides insures that it won’t get lost in the crowd.

    If you are considering a catchy slogan for your business card check out our list of 25 Slogan Examples From the Pros .

    12. Caggiano Realty Group

    When in doubt, always use a photo it adds a personal touch that can’t be beat.

    13. Kindred Property Group

    Foil-edging lend a sense of richness and elegance to any business card.

    14. LCS Lao Clean Services

    This combination of black and gold present as decadent, glamorous, and fascinating.

    15. Homeplus

    This business card is stencil cut out that echoes the company name (Home”plus”) in its visual design.

    16. eTopBroker

    Another vote for adding a professionally taken photo to one’s business card. This one pops with coral.

    17. Steve Zanhd

    This business card is both neat and informative, with all of the major bullet points you need to reach the card owner.

    18. Odama Realty

    This two-sided business card makes a bold statement with its orange and black color scheme.

    19. Dawson Boyer

    The strong lines, all capital text, and blue on blue color selection makes this real estate business card stand apart from the crowd.

    Looking for ideas to make your next open house drive more interest than ever? Check out our Open House Ideas From the Pros !

    20. SGRE

    A dazzling use of blue and green create unexpected modernity and cleanness to this business card.

    21. Pam Flora

    This business card presents the broker as approachable, friendly, and creative.

    22. Qwest Investment

    Purple and gold give off a regal yet whimsical feeling to these business cards, and the textures add an artistic depth.

    23. Adam Nobel

    If you have accolades or awards, don’t be afraid to add them to your real estate business card, as done here.

    24. Fauver Group

    Clean, classic and polished, this business card is beautiful in its simplicity.

    25. David Mour

    Rounded corners and vibrant colors are a winning combination for this two sided business card.

    We asked 50 experts for their best real estate marketing idea. Click here to see what they told us!

    What Are You Favorite Real Estate Business Cards?

    Do you have a favorite business card that we missed? Let us know in the comments below, with a link to it. Can’t wait to see what you share.

    Want more real estate leads? Click here to start generating more leads from Zillow today!

    About the Author

    Related Posts

    Copyright © 2016 · FitSmallBusiness. All Right Reserved. Privacy Policy .

    Disclaimer: We spend hours researching and writing our articles and strive to provide accurate, up-to-date content. However, our research is meant to aid your own, and we are not acting as licensed professionals. We recommend that you consult with your own lawyer, accountant, or other licensed professional for relevant business decisions. Click here to see our full disclaimer .



    Business card template download free vector download (25, 815 files) for commercial

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    Photo Gallery: Top 25 Supply Chains of 2016 #top #25 #supply #chains,

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    Top 25 Supply Chains of 2016

    Top 25 Supply Chains of 2016

    For the 12 th year in a row, analyst firm Gartner has unveiled its rankings of the Top 25 Supply Chains in the world, and for the 12 th consecutive year, we offer our own take on the rankings. (Full disclosure: I have been one of the peer opinion voters for quite a few years now, so I m analyzing a process that I also participate in.)

    As we ve noted in the past, the notion that these 25 companies (actually, 27, as you ll discover) have the very best supply chains in the world is a flawed concept from the very get-go since there are so many exceptions to the rankings. For instance, only large, multi-national, public companies are part of the Top 25. Also, many of the companies you would immediately think of as being supply chain experts (UPS, FedEx, IBM, Disney, Google, et.al.) are omitted from consideration for one reason or another (but none of those reasons have ever struck me as being very compelling).

    And there s also the unmistakable reality that these rankings, when you get right down to it, are mostly popularity contests. Yes, there are metrics involved, such as inventory turns and return on assets, but the opinions of the peer voters and Gartner s analysts account for 50% of the rankings.

    There s also a new category for corporate social responsibility (CSR), which appears to be based as much on third-party input as it does on any measurable performance metrics. (The CSR scores immediately raise a flag when you discover that Amazon s score is 0.00, which probably cost the online retailer a chance to repeat as #1 this year, mostly because Amazon doesn t issue a CSR report as many other public companies do.)

    As occurred last year, Gartner has also lifted Apple and Procter Gamble out of the Top 25 rankings entirely, placing them in a Supply Chain Masters category. Thanks to that move, and Amazon s CSR score being so poor, we have a new # 1 on this year s list, which you ll discover at the very end of the rankings as we count them down from 25 to 1, just like Casey Kasem used to do. Also, we should note that, with several companies joining the rankings this year, that means a couple companies slipped out of the Top 25 in 2016. Those companies are Seagate Technology, Qualcomm, Cummins, Toyota and Home Depot.

    The following gallery offers capsule descriptions of what makes each of the Top 25 (plus Apple and P G) so good at supply chain management, and where appropriate we ve included observations from Gartner s analysts Stan Aronow, Michael Burkett, Kimberly Nilles and Jim Romona as to how and why each company finished where it did on the list. You can check out the rankings from previous years here:

    Top 25 Supply Chains of 2015



    25 Part-Time Business Ideas #business #card #templates


    #side business ideas

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    25 Part-Time Business Ideas

    Ever dream of running a part-time business while keeping your day job? Want to operate a sideline business along with your current business? Or are you simply curious about entrepreneurship, and want to test the waters before you commit to the world of commerce? Whatever your reason, here are 25 sure-fire ways to get started today with your own part-time business.

    Antiques
    Make new money from old treasures and have fun doing it! Scout garage sales, estate auctions and flea markets for great buys on antique furniture, toys, clothing and other treasures from the past. Rent space at antique cooperatives, or set up booths at weekend fairs to sell your antiques.

    Computer Tutor
    Whether you re an expert at Windows or Linux, desktop publishing or Web research, HTML or word processing, you can help anyone enhance their computer skills. Start promoting your computer-training services by teaching classes through organizations in your community which offer adult education courses.

    Custom Jewelry and Accessories
    Put your creative talents to work designing custom jewelry and accessories. Whether you work with sterling silver or recycled metals, clay or papier-m ch , there s a market for your custom earrings, pins, bracelets, necklaces and belt buckles at art shows, crafts fairs and holiday boutiques.

    Espresso Cart
    Brew up profits day after day! Specialty coffee drinks generate gross profits of 55.1 to 61.5 percent per cup, says the Specialty Coffee Association of America. So brush up on your coffee drinks, buy or rent an espresso cart, and head for sporting events, concerts and farmers markets in your community.

    Garage and Attic Cleaning/Hauling Service
    Nobody likes to spend a weekend cleaning out the garage, attic or garden shed–it s dirty and time-consuming, and when it s done, there s still the task of hauling off all that discarded junk. But if you don t mind putting in the physical labor, a cleaning and hauling service can be a lot of fun. You can usually find a few treasures among the trash which most people are delighted to give away, and you can add to your income by recycling bottles, newspapers and metal castoffs. You ll need a pick-up truck or other vehicle capable of carrying everything from cast-iron sinks to old timbers.

    Handyman
    If it s broke, you can fix it. Your phone will ring off the hook with calls from homeowners, senior citizens and others who don t want to fix it themselves. Advertise in shopper publications and on bulletin boards, and drop off fliers at real estate offices. Then start repairing everything from leaky faucets to broken windows.

    Home Inspection
    Buyers need not beware when they hire a home inspector to conduct a complete physical checkup on their dream home. You ll inspect the house for structural problems and refer your clients to the contractors or handymen who can make the repairs. Knowledge of construction and your local building codes will get your business off the ground.

    Medical Transcription
    Work as an important member of a medical team without leaving your homebased office. There s big demand by hospitals, doctors, dentists, chiropractors and veterinarians who need outside help transcribing patient medical records. Training in medical terminology and linguistic skills will keep your business healthy.

    Mobile Home-Entertainment Service
    When it s dirty, disconnected or in need of repair, you ll save the day for homeowners who want their stereo, compact-disc player or videocassette recorder in working order. Brush up on your electrical and wiring know-how. Door-to-door fliers and calls to retail-store managers about your services will get your business off to a great start.

    Mobile Window Tint
    With some training and basic equipment, you ll be seeing plenty of green with your mobile window-tinting business. For best results, have a pager and van ready to help car, van and truck owners prevent heat damage to their vehicles interiors. Other hot markets: homes, high-rise condominiums and office buildings.

    Office and Home Organizer
    Attention all neatniks: Help packrats, overworked executives, and other organizationally challenged individuals clean out messy closets, straighten files, and throw out the excess clutter. Putting your knack for neatness to part-time business use is bound to arrange some tidy profits for you.

    Personal Chef
    What s for dinner, honey? Great home-cooked meals for working parents and busy professionals who hire you as a personal chef. There s plenty of demand for this specialized service. So plan your menu, make out your shopping list, and go to work to satisfy your hungry clientele.

    Personal Trainer
    Pumping iron; pumping profits. Americans of all ages, sizes and shapes want to keep fit, trim and healthy, and they re willing to hire their own personal coach to exercise correctly. Spread the word about your physical-fitness expertise at health spas, running, swimming and biking clubs, and other athletic outlets.

    Picture Framer
    Get in the frame with a picture framing service. You can work with gallery owners, artists, portrait photographers and individuals who ve purchased a print, painting or fine photo. If you aren t already a framing expert, read up, take classes at a local college or community center, then assemble your tools–including clamps, saws, miter boxes, glue, and a pneumatic or hand stapler. Establish relationships with local artists groups, galleries, photographers and print shops that can give you their business or refer their customers to you.

    Plant Leasing And Maintenance
    Got a green thumb and a delivery van? You re all set to service corporations, home builders, health clubs and other businesses who want fresh greenery. Develop a steady clientele with a regular watering, pruning and fertilizing program and a full replacement guarantee.

    Records Search
    Using specialized databases, you ll search public records on your computer to help your clients find lost loves, check out questionable suitors, track down debtors, verify a contractor s track record, or dig up facts on a business opportunity. Clients include attorneys, businessowners and individuals.

    Restaurant Delivery
    Whether it s macaroni and cheese or a five-course gourmet meal, at-home meal replacement is fast becoming the newest way to dine. When customers want their restaurant orders to go, you ll be on the go with your restaurant delivery service. A great way to make your late afternoons and weekends extra-profitable!

    T-Shirt Design
    If you re an artist in search of a medium, why not make T-shirts your canvas? Paint, draw, bead or appliqu your designs on plain T-shirts, and spend your weekends showcasing your art-to-wear at farmers markets and crafts fairs.

    Wallpaper Hanging
    Help residential and commercial clients turn drab walls into works of art with your wallpaper-hanging skills. Build a growing business with great referrals and repeat customers. Drop off fliers at paint and wallpaper stores; also, advertise in shopper publications, in homeowner-association newsletters, and on bulletin boards at local supermarkets and malls.

    Yoga and Tai Chi Instructor
    In today s hectic, fast-paced world, parents, business owners and students alike can benefit from the deep-breathing, relaxation and centering techniques you can teach them. Get started by offering classes at health clubs, through your city s recreation and parks department, or on your own.

    Carla Goodman is a freelance business writer.



    The Best 25 Business Quotes From Thought Leaders #business #stationery


    #business quotes

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    The Best 25 Business Quotes From Thought Leaders

    Author, Profit First

    I am the author of Profit First, The Pumpkin Plan and The Toilet Paper Entrepreneur

    Entrepreneurs in general are take-charge, independent people. I sure fit into this mold myself, but I also recognize the wisdom that can be gleaned from the words of business and thought leaders who have shaped the world to accommodate their vision and passion. I’ve assembled some of the choicest bits of wisdom on several business topics.

    Minimalism/Simplicity

    One of the traits I admire in many thought leaders is their inclination to simplify their approaches to business and to their lives in general.

    1. “Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius—and a lot of courage to move in the opposite direction.”—E.F. Schumacher

    2. “That’s been one of my mantras—focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”—Steve Jobs

    3. “If you see a snake, just kill it. Don’t appoint a committee on snakes.”—Henry Ross Perot

    4. “Almost all quality improvement comes via simplification of design, manufacturing. layout, processes, and procedures.”—Tom Peters

    Tenacity

    Entrepreneurs, contrary to common belief, aren’t superhuman. We make mistakes, and if we’re smart, we learn from those mistakes and make all new ones on the next venture. We shouldn’t strive to be perfect; we should strive to keep trying even in the face of difficulty.

    5. “There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”—Colin Powell

    6. “Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.”—Dale Carnegie

    7. “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”—Steve Jobs

    8. “Failure doesn’t mean you are a failure. It just means you haven’t succeeded yet.”—Robert H. Schuller

    9. “Just because something doesn’t do what you planned it to do doesn’t mean it’s useless.”—Thomas A. Edison

    10. “Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.”—Seth Godin

    11. “The most valuable thing you can make is a mistake—you can’t learn anything from being perfect.” —Adam Osborne

    How To Treat Employees

    Even though we may expend a lot of our time and energy hiring and retaining our staff, there a few things we should always keep in mind.

    12. “The way to get things done is not to mind who gets the credit for doing them.”—Benjamin Jowett

    13. “You don’t lie to your own doctor. You don’t lie to your own attorney, and you don’t lie to your employees.”—Gordon Bethune

    14. “Start with good people, lay out the rules, communicate with your employees, motivate them and reward them. If you do all those things effectively, you can’t miss.”—Lee Iacocca

    15. “People are definitely a company’s greatest asset. It doesn’t make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps.”—Mary Kay Ash

    16. “Hire character. Train skill.”—Peter Schutz

    And because it helps to have a sense of humor.

    17. “Employees make the best dates. You don’t have to pick them up and they’re always tax-deductible.”—Andy Warhol

    The Nature of the Successful Entrepreneur

    What qualities differentiate the successful entrepreneurs from everyone else?

    18. Originality: “The secret of business is to know something that nobody else knows.”—Aristotle Onassis

    19. Direction: “If one does not know to which port one is sailing, no wind is favorable.”—Lucius Annaeus Seneca

    20. Independence and Focus: “Hell, there are no rules here—we’re trying to accomplish something.”—Thomas A. Edison

    21. Vision: “The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.”—Peter Drucker

    22. Thirst for knowledge: “What we actually learn, from any given set of circumstances, determines whether we become increasingly powerless or more powerful.”—Blaine Lee

    23. Drive: “The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer.“—Nolan Bushnell

    24. Flexibility: “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.“—Charles Darwin

    25. Dedication: “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”—Jack Welch

    I don’t think that memorable quotes are a panacea, but I know for sure that I’ve found it heartening to know that giants of business and captains of industry have struggled with the same issues that I face as an entrepreneur.

    Photo: Getty Images



    25 Free Low Cost Advertising Tips by Small Business Expert Tom Egelhoff

    #business advertising

    #

    25 Free Low Cost Advertising Tips

    by Tom Egelhoff

    (Tom’s FREE Podcast for this topic is available. – For More Info Click Here)

    If there is one mistake small town businesses make more often than any other it’s, What ever is left over, we’ll use for advertising.

    Marketing and advertising is an investment, not an expense. I know it sure seems like an expense to me when I’m writing the check, but trust me it’s not.

    Without enough money put aside for advertising your sales can go down and you suddenly have less and less for promotion.

    When do you advertise the most? For most businesses it’s the first day of business. Don’t you have a Grand Opening, balloons, flyers, ads, on-site radio stations, contests, and prizes? Did the income from sales pay for that? No, it didn’t. You advertise most when you need business. You advertise more when you don’t.

    An average cost of advertising is usually 1 to 5% of gross sales, which can vary according to location, local advertising rates, and industry. Car dealers need more advertising than funeral homes.

    Before we get to the 25 tips let’s look at the basic strategies of successful advertising.

    * In order to be successful, your advertising must provide a consumer benefit or solve a problem.
    * That benefit or solution must be wanted by the consumer.
    * The product or service you are offering must be tied directly to that benefit or solution.
    * The benefit or solution must be distinctly communicated through medial advertising. In other words, be clear, forget the advertising glitz and make sure the message isn’t lost in the ad.

    A small-budget advertiser doesn’t have the ”deep pockets to develop big advertising campaigns. Some time you need to break the rules to be noticed. Avis did it by admitting they were Number 2 in the car rental business and that campaign took them from 6th place to second place. When they stopped that campaign they dropped back to 6th again. In the past year they have gone back to it.

    Budget conscious advertisers must achieve top results for their advertising dollar. Expand your dollars by adopting some creative techniques.

    Here’s 25 tips I hope will help you.

    1. Radio, newspapers and magazine specialists will frequently give free help in developing an advertising strategy. Things like demographic information, money-saving ways to produce your ads etc.
  • Place your ads in off hours or in unusual locations for less. Many times you can still reach your target market with these spots.
  • Instead of a one-time big splash ad, be consistent with frequent small ads that work.
  • Monthly magazines sometimes have unsold ad space at the end of the month they will sell at a discount.
  • If you have an 800 number, put it in every ad for immediate response and feedback.
  • Try advertising consistently in the classifieds. These ads may draw more customers than more expensive display ads.
  • Can you barter for the cost of ad production? Maybe the newspaper needs painting in exchange for an ad about your paint store.
  • Piggyback advertising are the ads you receive with your Mastercard bill. Is there someone in your town that sends out a lot of bills? Can you put a small flyer in with their bills and split the postage? Or pay a small fee?
  • Split advertising costs with the people who sell to you. Vendors and manufactures are always looking for exposure. Let people know you carry their products and have the vendor pick up part of the ad cost.
  • Are there up front advertising discounts for cash?
  • Consider advertising in regional issues of national magazines. The costs are lower and you can still reach your target market. TV Guide is a good choice. It stays around for at least a week. Time, Newsweek, and US News and World Report may stay in local doctors offices for years.
  • Share ad costs with neighbor business. Video stores and Pizza parlors are natural partners. Have coupons to each others stores or share the cost of flyers.
  • Try reducing the size of your ad (not in the Yellow Pages) or length of your radio spots. A 60 second spot is not twice as much as a 30 second spot but you won’t get twice as many customers for a 60 over a 30. Going with small ads or shorter spots will allow you to do more ads which normally pulls more customers. It’s better to be there every day with small ads than every month with one big one.
  • Develop tight production controls to minimize the need to reject finished ads. The message is more important than the messenger. Don’t try to produce ads that win awards, produce ads that sell.
  • Who are your very best customers? Aim your ads to talk directly to people like them.
  • What will suppliers give you in the way of point-of-purchase materials. Posters, stand ups, handouts, etc. Some have excellent display racks you can use.
  • Some national chains like Coke and Pepsi provide outdoor signs for businesses. There are also indoor lighted signs you write on with special markers to advertise your special offers.
  • Can you sponsor a community event? A fun-run, golf tournament, or other event that will be well publicized in the community. Your name may not be prominently displayed but sometimes the positive exposure in the community will bring in new customers.
  • Small businesses can seldom afford saturation advertising. You must be selective in the media that reaches your customers. Pin your ad reps down and make them show you exactly how their media reaches your target audience.
  • Exploit the media you choose to the fullest. If your message is verbal, you don’t need TV. Use radio, billboards and newspapers to the fullest.
  • Consider direct mail. A letter and brochure before customer contact can increase business. An IBM study concluded that selling time can be reduced from 9.3 to 1.3 total hours with direct mail advertising. A Sales and Marketing Executives International Study showed salespeople went from eight orders per 100 cold calls to 38 orders per 100 when direct mail was used.
  • Try an editorial style ad. These are ads that look like actual stories in the newspaper. They will have advertisement at the top of the article. Develop a good headline, and 50% more people will read the article than would read an ad of the same size.
  • You can’t match larger competitors dollar-for-dollar but, you can use unusual approaches (like the Avis idea above), color, music, slogans, humor (be careful here), or media selection to win your market away from the big guys.
  • Due to the high costs of conventional advertising on, radio, TV, newspapers, many cost conscious business have been forced to look for lower cost methods. Can you advertise on parking meters, taxi boards, balloons, blimps, and grocery shopping carts. Community bulletin boards, movie ads, and weekly newspaper shoppers.
  • Key your ads. Put something in the ad that will let you know which media it came from. On coupons, put a code that will record the paper and date of the ad. In radio or TV, have them mention the ad to get the discount. Ask every customer how they found you.
  • Plan for a rainy day. During the year put a small amount aside each month for emergencies. You never know when you’ll need to react quickly to whatever the competition is doing. You must be able to capitalize on breaking national events or news regarding your industry. If negative things happen in your industry you may need to respond quickly to make sure the right message is presented.
  • Always give the customer more than you promised and more than they expected. This is tip number 27 of the 25 we advertised. Maybe this last one is the one you needed.
  • I hope these tips will help your business grow. Not all may be relevant to your particular situation. Hopefully, they will illustrate the importance to plan and control your advertising budget.

    Listen in on Tom’s weekly radio show Open For Business on AM 1450 KMMS Radio, Bozeman.
    Have a business question for Tom? Click here to get Tom’s advice for free.
    Stay up to date on business issues. Join Tom’s Blog.

    This article may be reproduced for your non-profit group or organization provided it is not altered in any way and the following is attached:

    Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise Promote Your Business Or Service In A Small Town. and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271

    Would you like Tom Egelhoff to speak at your business function or convention?
    Click here for information, topics and pricing.



    What are school bonds #runescape #wiki,runescape,bond,treasure #map #(summer #beach #party),runefest,key #token,summer #of

    #

    A bond is an in-game item that allows a player to pay for selected account-related and out-of-game benefits such as membership. Runecoins and Treasure hunter keys with in-game resources. Bonds bought with real money start off as tradeable.

    Tradeable bonds may be traded to other players and sold on the Grand Exchange. However, when the transaction is complete, the bond will become untradeable. A bond is always bound to a player when it has not been redeemed or traded to another player. It is always kept on death, even when inside the Wilderness. Both tradeable and untradeable versions may be stored in a player’s currency pouch. up to a total of 500. Players can only put an offer for one bond per Grand Exchange slot.

    Contents

    Uses Edit

    When purchased using real life currency, bonds are tradeable. Once traded to another player for an in-game sum of money or items, they become untradeable. Bonds can be made tradeable again for a payment of 10% of their Grand Exchange value (10% currently being 1,387,025 coins ).

    Right click options for the untradeable bond in inventory are: Redeem, Convert, Deposit, Use, Drop, Examine. Redeem allows you to spend the bond. Convert allows you to make the bond tradeable again (for a fee). Deposit places the bond (or bonds) in your bond pouch.

    Redeeming Edit

    At any time, whether tradeable or untradeable, bonds can be redeemed for one of the following:

    • Membership.
      • 14 days for 1 bond
      • 29 days for 2 bonds (1 day extra compared to 2 bonds redeemed separately)
      • 45 days for 3 bonds (3 days extra compared to 3 bonds redeemed separately)
    • RuneMetrics Pro packages:
      • 1 month for 1 bond
      • 6 months for 5 bonds (1 month extra compared to 5 bonds redeemed separately)
      • 12 months for 10 bonds (2 months extra compared to 10 bonds redeemed separately)
    • 15 Treasure Hunter keys
    • 195 RuneCoins
    • 1 character name change (if redeemed on a members server)
    • Treasure Hunter Daily Key (1 extra daily key, for 28 days)

    If the player has both tradeable and untradeable bonds, the latter will be used first.

    Other uses Edit

    • Traded with other players
    • Sold for in-game money
    • Used to rent or buy up to five additional preset slots from the Gear interface (3 bonds each – note, you can alternatively buy 585 runecoins with 3 bonds, use 480 to buy the slot, and have 105 left over)
    • Used to buy RuneFest tickets (when tickets are eligible to be purchased during the year)
    • Donated towards charity via the Well of Goodwill when it is active (currently inactive)
    • Used to buy Premier Club membership (when eligible to be purchased during the year)
    • Used to buy Top Trumps
    • Used to change your character name more than once a month
    • Used to rent or buy the Wealth Evaluator (3 bonds to buy – note, you can alternatively buy 585 runecoins with 3 bonds, use 480 to buy the slot, and have 105 left over)
    • Used to buy a Block N LoadSteam key [1]

    Charitable donations Edit

    Jagex donated approximately $4.70 per bond put into the Well of Goodwill. over a dollar less than the purchase price. A selection of charities have benefited from the donations.

    Costs Edit

    Real-life currencies Edit

    Controversy Edit

    A section of the RuneScape community found the introduction of bonds hypocritical and destructive to the integrity of the game, claiming that it was real world trading in the form of gold selling. This is due to the fact that the bonds can be bought with real-life money and sold for in-game gold.

    Jagex has said that despite the controversies, bonds did reduce the amount of real world trading that occurred on non-legitimate sites; within one week of the introduction of bonds, the amount of real-world trading dropped by 61%, and the amount of coins that was brought in by real world trading was down by 81%. [2]

    Gallery Edit

    Misc Edit

    Concept art of a bond

    The official stages for using a bond

    An ingame popup advertising bonds

    Email to be eligible to buy Block N Load with bonds.

    Summer Special for bonds

    The popup that appears after logging in for the first time following the release of the bonds.

    The popup that appears that advertises bonds.

    Redeemed for the 2016 Premier Club

    Trivia Edit

    • Despite being tradeable, bonds cannot be placed in the party chest at the Falador Party Room. stored in the treasure chest from Carnillean Rising or a beast of burden ; they may also not be staked at the Duel Arena or in Conquest. They also cannot be disassembled or fed to a baby troll.
    • When buying membership in the UK, two bonds costing £7.18, giving 29 days, are cheaper per day than buying a £7.50 30-day membership card, but more expensive than buying 30 days of membership directly for £4.95.
    • When redeeming bonds for RuneFest, the room number displayed in the example is “#237”. This is a reference to Stanley Kubrick ‘s film The Shining .
    • When redeeming bonds for RuneFest, doing so on an account without a verified email gives: You must have a validated email address to purchase RuneFest packages.

    References Edit

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