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Improve your local ranking on Google – Google My Business Help, local

Improve your local ranking on Google

Local results appear for people who search for businesses and places near their location. They’re shown in a number of places across Maps and Search. For example, you’ll probably see local results if you search for “Italian restaurant” from your mobile device. Google will try to show you the kind of nearby restaurant that you’d like to visit. In the image below, Google uses local results to suggest some options.

You can improve your business’s local ranking by using Google My Business.

Can’t find your business? Improve your info.

You may find that your business doesn’t appear for relevant searches in your area. To maximize how often your customers see your business in local search results, complete the following tasks in Google My Business. Providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps.

Enter complete data

Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches. Make sure that you’ve entered all of your business information in Google My Business, so customers know more about what you do, where you are, and when they can visit you. Provide information like (but not limited to) your physical address, phone number, and category. Make sure to keep this information updated as your business changes. Learn how to edit your business information

Verify your location(s)

Verify your business locations to give them the best opportunity to appear for users across Google products, like Maps and Search. Learn more about verification

Keep your hours accurate

Entering and updating your opening hours, including special hours for holidays and special events, lets potential customers know when you’re available and gives them confidence that when they travel to your location, it will be open. Learn how to edit your hours

Manage and respond to reviews

Interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location. Encourage customers to leave feedback by creating a link they can click to write reviews. Learn more

Add photos

Adding photos to your listings shows people your goods and services, and can help you tell the story of your business. Accurate and appealing pictures may also show potential customers that your business offers what they’re searching for. Learn more

How Google determines local ranking

Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.


Relevance refers to how well a local listing matches what someone is searching for. Adding complete and detailed business information can help Google better understand your business and match your listing to relevant searches.


Just like it sounds–how far is each potential search result from the location term used in a search? If a user doesn’t specify a location in their search, Google will calculate distance based on what’s known about their location.


Prominence refers to how well-known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands that are familiar to many people are also likely to be prominent in local search results.

Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.

There’s no way to request or pay for a better local ranking on Google. We do our best to keep the details of the search algorithm confidential to make the ranking system as fair as possible for everyone.

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  • Buying Local: How It Boosts the Economy, local businesses.#Local #businesses

    Buying Local: How It Boosts the Economy

    “Buy Local” you see the decal in the store window, the sign at the farmer’s market, the bright, cheerful logos for Local First Arizona, Think Boise First, Our Milwaukee, and homegrown versions across the states. The apparent message is “let’s-support-local-business”, a kind of community boosterism. But buying close to home may be more than a feel-good, it’s-worth-paying-more-for-local matter. A number of researchers and organizations are taking a closer look at how money flows, and what they’re finding shows the profound economic impact of keeping money in town and how the fate of many communities around the nation and the world increasingly depend on it.

    At the most basic level, when you buy local more money stays in the community. The New Economics Foundation, an independent economic think tank based in London, compared what happens when people buy produce at a supermarket vs. a local farmer’s market or community supported agriculture (CSA) program and found that twice the money stayed in the community when folks bought locally. “That means those purchases are twice as efficient in terms of keeping the local economy alive,” says author and NEF researcher David Boyle. (See the top 10 food trends of 2008.)

    Indeed, says Boyle, many local economies are languishing not because too little cash comes in, but as a result of what happens to that money. “Money is like blood. It needs to keep moving around to keep the economy going,” he says, noting that when money is spent elsewhere at big supermarkets, non-locally owned utilities and other services such as on-line retailers “it flows out, like a wound.” By shopping at the corner store instead of the big box, consumers keep their communities from becoming what the NEF calls “ghost towns” (areas devoid of neighborhood shops and services) or “clone towns”, where Main Street now looks like every other Main Street with the same fast-food and retail chains.

    According to Susan Witt, Executive Director of the E.F. Schumacher Society, “buy local” campaigns serve another function: alerting a community about gaps in the local market. For instance, if consumers keep turning to on-line or big-box stores for a particular product say, socks this signals an opportunity for someone local to make and sell socks. This is the way product innovations get made, says Witt. “The local producer adds creative elements that make either the product or materials used more appropriate to the place.” For example, an area where sheep are raised might make lambs wool socks and other goods.

    The point is not that communities should suddenly seek to be self-sufficient in all ways, but rather, says Boyle, “to shift the balance. Can you produce more locally? Of course you can if the raw materials are there, and the raw materials are often human beings.”

    And what about that higher cost of local goods? After all, big-box stores got to be big because their prices are low. Susan Witt says that the difference falls away once you consider the increase in local employment as well as the relationships that grow when people buy from people they know. (Plus, one could argue, lower transportation, and therefore environmental, costs, and you know what you’re getting which as we’ve recently seen with suspected contamination in toys and other products from China, can be a concern.)

    There’s also the matter of local/regional resilience. Says Witt: “While now we’re largely a service-providing nation, we’re still just a generation away from being a nation of producers. The question is: what economic framework will help us reclaim those skills and that potential.” Say, for example, the exchange rates change or the price of oil rises (and it has started to creep up, if not at last summer’s pace) so that foreign-made goods are no longer cheap to import. We could find ourselves doubly stuck because domestic manufacturing is no longer set up to make all these products. While no community functions in isolation, supporting local trade helps “recreate the diversity of small businesses that are flexible and can adjust” to changing needs and market conditions, says Witt. (Read “How to Know When the Economy Is Turning Up.”)

    Another argument for buying local is that it enhances the “velocity” of money, or circulation speed, in the area. The idea is that if currency circulates more quickly, the money passes through more hands and more people have had the benefit of the money and what it has purchased for them. “If you’re buying local and not at a chain or branch store, chances are that store is not making a huge profit,” says David Morris, Vice President of the Institute for Local Self-Reliance, a nonprofit economic research and development organization based in Minneapolis and Washington, D.C. “That means more goes into input costs supplies and upkeep, printing, advertising, paying employees which puts that money right back in the community.”

    One way to really make sure money stays in the community is through creating a local currency. Christian Gelleri, a former Waldorf high school teacher in the Lake Chiem area in Germany, has launched a regional currency, the Chiemgauer, equivalent in value to the Euro. According to Gelleri, the Chiemgauer, accepted at more than 600 businesses in the region and with about $3,000,000 Euros worth in circulation, has three times the velocity of the Euro, circling through the economy an average of 18 times a year as opposed to 6. One reason for the fast turnaround is that the Chiemgauer is designed to encourage spending: there is a 2% demurrage fee for holding onto the bills beyond three months.

    As an economic principle, velocity has been considered a constant. According to Gelleri, it was stable in the 1950s, ’60s, and ’70s but starting in the ’80s velocity has decreased as more money has been diverted to the financial sector. This scenario may benefit financial centers, but money tends to drain away from other places. Gelleri says that both the Euro and the U.S. dollar have slowed way down. “In the last several months velocity has declined sharply because there’s less GDP and more money,” he says. “The money doesn’t flow. More money is being printed, but it’s not going into circulation.”

    As the nation limps through the recession, many towns and cities are hurting. “Buy-local” campaigns can help local economies withstand the downturn. Says Boyle: “For communities, this is a hopeful message in a recession because it’s not about how much money you’ve got, but how much you can keep circulating without letting it leak out.”

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    Community Supported Agriculture, local business directory.#Local #business #directory

    Community Supported Agriculture

    Thinking about signing up for a CSA but want to learn more about the idea before you commit? Read on.

    For over 25 years, Community Supported Agriculture (CSA) has become a popular way for consumers to buy local, seasonal food directly from a farmer.

    Here are the basics: a farmer offers a certain number of “shares” to the public. Typically the share consists of a box of vegetables, but other farm products may be included. Interested consumers purchase a share (aka a “membership” or a “subscription”) and in return receive a box (bag, basket) of seasonal produce each week throughout the farming season.

    This arrangement creates several rewards for both the farmer and the consumer. In brief:

    Advantages for farmers:
    • Get to spend time marketing the food early in the year, before their 16 hour days in the field begin
    • Receive payment early in the season, which helps with the farm’s cash flow
    • Have an opportunity to get to know the people who eat the food they grow
    Advantages for consumers:
    • Eat ultra-fresh food, with all the flavor and vitamin benefits
    • Get exposed to new vegetables and new ways of cooking
    • Usually get to visit the farm at least once a season
    • Find that kids typically favor food from “their” farm – even veggies they’ve never been known to eat
    • Develop a relationship with the farmer who grows their food and learn more about how food is grown

    It’s a simple enough idea, but its impact has been profound. Tens of thousands of families have joined CSAs, and in some areas of the country there is more demand than there are CSA farms to fill it. The government does not track CSAs, so there is no official count of how many CSAs there are in the U.S.. LocalHarvest has the most comprehensive directory of CSA farms, with over 4,000 listed in our grassroots database.


    As you might expect with such a successful model, farmers have begun to introduce variations. One increasingly common one is the “mix and match,” or “market-style” CSA. Here, rather than making up a standard box of vegetables for every member each week, the members load their own boxes with some degree of personal choice. The farmer lays out baskets of the week’s vegetables. Some farmers encourage members to take a prescribed amount of what’s available, leaving behind just what their families do not care for. Some CSA farmers then donate this extra produce to a food bank. In other CSAs, the members have wider choice to fill their box with whatever appeals to them, within certain limitations. (e.g. “Just one basket of strawberries per family, please.”)

    CSAs aren’t confined to produce. Some farmers include the option for shareholders to buy shares of eggs, homemade bread, meat, cheese, fruit, flowers or other farm products along with their veggies. Sometimes several farmers will offer their products together, to offer the widest variety to their members. For example, a produce farmer might create a partnership with a neighbor to deliver chickens to the CSA drop off point, so that the CSA members can purchase farm-fresh chickens when they come to get their CSA baskets. Other farmers are creating standalone CSAs for meat, flowers, eggs, and preserved farm products. In some parts of the country, non-farming third parties are setting up CSA-like businesses, where they act as middle men and sell boxes of local (and sometimes non-local) food for their members.

    Shared Risk

    There is an important concept woven into the CSA model that takes the arrangement beyond the usual commercial transaction. That is the notion of shared risk: in most CSAs, members pay up front for the whole season and the farmers do their best to provide an abundant box of produce each week. If things are slim, members are not typically reimbursed. The result is a feeling of “we’re in this together”. On some farms the idea of shared risk is stronger than others, and CSA members may be asked to sign a policy form indicating that they agree to accept without complaint whatever the farm can produce.

    Many times, the idea of shared risk is part of what creates a sense of community among members, and between members and the farmers. If a hailstorm takes out all the peppers, everyone is disappointed together, and together cheer on the winter squash and broccoli. Most CSA farmers feel a great sense of responsibility to their members, and when certain crops are scarce, they make sure the CSA gets served first.

    Still, it is worth noting that very occasionally things go wrong on a farm – like they do in any kind of business – and the expected is not delivered, and members feel shortchanged. At LocalHarvest we are in touch with CSA farmers and members from all over the country. Every year we hear get complaints about a few CSA farms (two to six farms a year, over the last nine years) where something happened and the produce was simply unacceptable. It might have been a catastrophic divorce, or an unexpected death in the family. Or the weather was abominable, or the farmer was inexperienced and got in over his/her head.

    In our experience, if the situation seems regrettable but reasonable – a bad thing that in good faith could have happened to anyone – most CSA members will rally, if they already know and trust the farmer. These people are more likely to take the long view, especially if they have received an abundance of produce in the past. They are naturally more likely to think, “It’ll be better next year,” than are new members who have nothing to which to compare a dismal experience. The take-home message is this: if the potential for “not getting your money’s worth” makes you feel anxious, then shared risk may not be for you and you should shop at the farmers market.

    Sometimes we hear complaints from CSA members in situations where it appears to us that nothing really went wrong, but the member had unreasonable expectations. In the hope of minimizing disappointment and maximizing satisfaction, we’ve prepared the following tips and questions.

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