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BMW joins Jaguar in boosting electric car models – BBC News, business

BMW joins Jaguar in boosting electric car models

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    Business models

    BMW has joined rivals in announcing a big push into electrified vehicles.

    The German luxury carmaker said that by 2025 it plans 12 all-electric models, and 13 hybrid versions. BMW’s first electric Mini will be released in 2019.

    BMW’s announcement follows an earlier one from Jaguar Land Rover.

    JLR said every vehicle line launched from 2020 will have an all-electric or hybrid version, the first of which would be the Jaguar I-Pace, to go on sale in 2018.

    BMW’s Klaus Fröhlich said: “The trend towards electric mobility is irreversible. But it will happen in different ways and at various speeds in different parts of the world. The change in China is just one example.”

    From 2020, he said, all BMW models will have an electrified version, and there will be a big push to expand the all-electric and hybrid model range over the subsequent five years.

    JLR’s chief executive Ralf Speth said its move was aimed at “giving customers even more choice”.

    The firm, Britain’s biggest carmaker, is owned by India’s Tata.

    In July, Chinese-owned firm Volvo said all its new models would have an electric motor from 2019, one year earlier than Jaguar’s deadline.

    However, both Volvo and JLR will still be manufacturing earlier models that have combustion engines.

    “The internal combustion engine is state of the art,” Mr Speth said. “We will see this internal combustion engine, petrols and diesels, for many years to come.”

    Jaguar said it had also engineered an electric version of the classic Jaguar E-type car, known as the E-type Zero. However, it was intended as a concept car and would not be available for sale.

    Mr Speth was asked about how he viewed the Brexit talks. He said: “I trust that, at the end of the day, politicians are interested in a better society for their inhabitants.”

    He pointed out that the company sources 40% of its components from the European Union, which is also its most important export market.

    “It is crucially important that there is free and fair trade for Jaguar Land Rover.”

    Analysis: Theo Leggett, business correspondent

    Jaguar Land Rover and BMW – like Volvo before them – are making a virtue out of a necessity.

    Emissions regulations are getting much tighter in many key markets. In 2021, for example, the EU is bringing in tougher standards for CO2 emissions – and the way the rules have been drawn up means it will be very much in a carmaker’s interests to have some zero emissions models in its fleet.

    European politicians, meanwhile, seem to be trying to outdo one another in their opposition to petrol, and especially diesel.

    As a result, a big push towards electrification is already under way. Most major manufacturers are currently working on high performance electric models. But it is still a small market, and the infrastructure for dealing with large numbers of battery powered cars is not yet in place.

    For the next few years, then, the focus is likely to be on hybridisation – fitting electric motors to cars that also have conventional engines in order to make them more efficient.

    The chances are that within a few years most new car models will be hybrids of one sort or another; meanwhile manufacturers will continue to produce older designs with conventional engines.

    Change is coming anyway – but why not grab some politically useful PR along the way?

    Jaguar’s latest announcement comes as the car industry seeks to show its green credentials in the wake of the Volkswagen emissions testing scandal and as governments take action aimed at limiting climate change.

    “One thing is clear the future will be electric,” Mr Speth said.

    “Every new Jaguar Land Rover model line will be electrified from 2020, giving our customers even more choice.”

    “We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles.”

    The company has also attempted to imagine what cars will be like after 2040 with its Future-Type, a concept car that will have a voice activated steering wheel.

    “This steering wheel doesn’t just stay in your car – it lives in your home and becomes your trusted companion,” Jaguar said in its press release.

    ‘Fallen behind’

    UK car industry expert Prof David Bailey, of the Aston Business School at Aston University, said the move was an important shift.

    “Jaguar Land Rover have been lagging behind. They’ve been too slow to see the potential of electric cars – they’ve been focusing very much on light-weighting their cars and developing the internal combustion engine,” he said.

    “They’ve fallen behind and they’re playing catch-up, so this is a significant step and it is to be welcomed.”

    JLR will be showing off some of its innovations to the public at a three-day Tech Fest, opening on Friday at Central Saint Martins art school in London’s King’s Cross area of London.



    BMW joins Jaguar in boosting electric car models – BBC News, business

    BMW joins Jaguar in boosting electric car models

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    Business models

    BMW has joined rivals in announcing a big push into electrified vehicles.

    The German luxury carmaker said that by 2025 it plans 12 all-electric models, and 13 hybrid versions. BMW’s first electric Mini will be released in 2019.

    BMW’s announcement follows an earlier one from Jaguar Land Rover.

    JLR said every vehicle line launched from 2020 will have an all-electric or hybrid version, the first of which would be the Jaguar I-Pace, to go on sale in 2018.

    BMW’s Klaus Fröhlich said: “The trend towards electric mobility is irreversible. But it will happen in different ways and at various speeds in different parts of the world. The change in China is just one example.”

    From 2020, he said, all BMW models will have an electrified version, and there will be a big push to expand the all-electric and hybrid model range over the subsequent five years.

    JLR’s chief executive Ralf Speth said its move was aimed at “giving customers even more choice”.

    The firm, Britain’s biggest carmaker, is owned by India’s Tata.

    In July, Chinese-owned firm Volvo said all its new models would have an electric motor from 2019, one year earlier than Jaguar’s deadline.

    However, both Volvo and JLR will still be manufacturing earlier models that have combustion engines.

    “The internal combustion engine is state of the art,” Mr Speth said. “We will see this internal combustion engine, petrols and diesels, for many years to come.”

    Jaguar said it had also engineered an electric version of the classic Jaguar E-type car, known as the E-type Zero. However, it was intended as a concept car and would not be available for sale.

    Mr Speth was asked about how he viewed the Brexit talks. He said: “I trust that, at the end of the day, politicians are interested in a better society for their inhabitants.”

    He pointed out that the company sources 40% of its components from the European Union, which is also its most important export market.

    “It is crucially important that there is free and fair trade for Jaguar Land Rover.”

    Analysis: Theo Leggett, business correspondent

    Jaguar Land Rover and BMW – like Volvo before them – are making a virtue out of a necessity.

    Emissions regulations are getting much tighter in many key markets. In 2021, for example, the EU is bringing in tougher standards for CO2 emissions – and the way the rules have been drawn up means it will be very much in a carmaker’s interests to have some zero emissions models in its fleet.

    European politicians, meanwhile, seem to be trying to outdo one another in their opposition to petrol, and especially diesel.

    As a result, a big push towards electrification is already under way. Most major manufacturers are currently working on high performance electric models. But it is still a small market, and the infrastructure for dealing with large numbers of battery powered cars is not yet in place.

    For the next few years, then, the focus is likely to be on hybridisation – fitting electric motors to cars that also have conventional engines in order to make them more efficient.

    The chances are that within a few years most new car models will be hybrids of one sort or another; meanwhile manufacturers will continue to produce older designs with conventional engines.

    Change is coming anyway – but why not grab some politically useful PR along the way?

    Jaguar’s latest announcement comes as the car industry seeks to show its green credentials in the wake of the Volkswagen emissions testing scandal and as governments take action aimed at limiting climate change.

    “One thing is clear the future will be electric,” Mr Speth said.

    “Every new Jaguar Land Rover model line will be electrified from 2020, giving our customers even more choice.”

    “We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles.”

    The company has also attempted to imagine what cars will be like after 2040 with its Future-Type, a concept car that will have a voice activated steering wheel.

    “This steering wheel doesn’t just stay in your car – it lives in your home and becomes your trusted companion,” Jaguar said in its press release.

    ‘Fallen behind’

    UK car industry expert Prof David Bailey, of the Aston Business School at Aston University, said the move was an important shift.

    “Jaguar Land Rover have been lagging behind. They’ve been too slow to see the potential of electric cars – they’ve been focusing very much on light-weighting their cars and developing the internal combustion engine,” he said.

    “They’ve fallen behind and they’re playing catch-up, so this is a significant step and it is to be welcomed.”

    JLR will be showing off some of its innovations to the public at a three-day Tech Fest, opening on Friday at Central Saint Martins art school in London’s King’s Cross area of London.



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    BMW joins Jaguar in boosting electric car models – BBC News, business

    BMW joins Jaguar in boosting electric car models

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    These are external links and will open in a new window

    Share this with Facebook

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  • These are external links and will open in a new window

    Close share panel

    Business models

    BMW has joined rivals in announcing a big push into electrified vehicles.

    The German luxury carmaker said that by 2025 it plans 12 all-electric models, and 13 hybrid versions. BMW’s first electric Mini will be released in 2019.

    BMW’s announcement follows an earlier one from Jaguar Land Rover.

    JLR said every vehicle line launched from 2020 will have an all-electric or hybrid version, the first of which would be the Jaguar I-Pace, to go on sale in 2018.

    BMW’s Klaus Fröhlich said: “The trend towards electric mobility is irreversible. But it will happen in different ways and at various speeds in different parts of the world. The change in China is just one example.”

    From 2020, he said, all BMW models will have an electrified version, and there will be a big push to expand the all-electric and hybrid model range over the subsequent five years.

    JLR’s chief executive Ralf Speth said its move was aimed at “giving customers even more choice”.

    The firm, Britain’s biggest carmaker, is owned by India’s Tata.

    In July, Chinese-owned firm Volvo said all its new models would have an electric motor from 2019, one year earlier than Jaguar’s deadline.

    However, both Volvo and JLR will still be manufacturing earlier models that have combustion engines.

    “The internal combustion engine is state of the art,” Mr Speth said. “We will see this internal combustion engine, petrols and diesels, for many years to come.”

    Jaguar said it had also engineered an electric version of the classic Jaguar E-type car, known as the E-type Zero. However, it was intended as a concept car and would not be available for sale.

    Mr Speth was asked about how he viewed the Brexit talks. He said: “I trust that, at the end of the day, politicians are interested in a better society for their inhabitants.”

    He pointed out that the company sources 40% of its components from the European Union, which is also its most important export market.

    “It is crucially important that there is free and fair trade for Jaguar Land Rover.”

    Analysis: Theo Leggett, business correspondent

    Jaguar Land Rover and BMW – like Volvo before them – are making a virtue out of a necessity.

    Emissions regulations are getting much tighter in many key markets. In 2021, for example, the EU is bringing in tougher standards for CO2 emissions – and the way the rules have been drawn up means it will be very much in a carmaker’s interests to have some zero emissions models in its fleet.

    European politicians, meanwhile, seem to be trying to outdo one another in their opposition to petrol, and especially diesel.

    As a result, a big push towards electrification is already under way. Most major manufacturers are currently working on high performance electric models. But it is still a small market, and the infrastructure for dealing with large numbers of battery powered cars is not yet in place.

    For the next few years, then, the focus is likely to be on hybridisation – fitting electric motors to cars that also have conventional engines in order to make them more efficient.

    The chances are that within a few years most new car models will be hybrids of one sort or another; meanwhile manufacturers will continue to produce older designs with conventional engines.

    Change is coming anyway – but why not grab some politically useful PR along the way?

    Jaguar’s latest announcement comes as the car industry seeks to show its green credentials in the wake of the Volkswagen emissions testing scandal and as governments take action aimed at limiting climate change.

    “One thing is clear the future will be electric,” Mr Speth said.

    “Every new Jaguar Land Rover model line will be electrified from 2020, giving our customers even more choice.”

    “We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles.”

    The company has also attempted to imagine what cars will be like after 2040 with its Future-Type, a concept car that will have a voice activated steering wheel.

    “This steering wheel doesn’t just stay in your car – it lives in your home and becomes your trusted companion,” Jaguar said in its press release.

    ‘Fallen behind’

    UK car industry expert Prof David Bailey, of the Aston Business School at Aston University, said the move was an important shift.

    “Jaguar Land Rover have been lagging behind. They’ve been too slow to see the potential of electric cars – they’ve been focusing very much on light-weighting their cars and developing the internal combustion engine,” he said.

    “They’ve fallen behind and they’re playing catch-up, so this is a significant step and it is to be welcomed.”

    JLR will be showing off some of its innovations to the public at a three-day Tech Fest, opening on Friday at Central Saint Martins art school in London’s King’s Cross area of London.



    Business – BBC News, business models.#Business #models


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    18 API Business Models Deconstructed #small #business


    #business models

    #

    18 API Business Models Deconstructed

    Behind ecommerce s social and omnichannel evolution lie APIs, whether they be internal or 3rd party. Powering apps, widgets, sharing tools and content feeds, APIs enable systems to communicate with other systems, and empower you to expand your catalog and content experiences beyond a storefront.

    For us non-techies, understanding the opportunity for using and monetizing APIs (application programming interfaces) can be best explained by real-world examples. Today s post is based on a section of slides from a presentation Open APIs: What s Hot, What s Not? by John Musser of ProgrammableWeb. We ve fleshed out the examples to provide context for each model.

    Here s the org chart at a glance (keep reading to see enlarged sections):

    And the breakdown:

    Free

    Facebook offers its API free to any developer. However, the model is freemium like Apple and Google, it takes a cut of in-app payments, e.g. the purchase of Farmville Coins. Facebook charges a 30% service fee, plus any applicable sales tax or VAT, on each Facebook Payments transaction.

    Developer Pays

    Amazon Web Services is a cloud computing product, its appeal is its efficiency pay only for what you need to use. It can scale up or down as needed.

    Developers can use the email marketing tool s API to create a customized UI or reporting dashboard, for example. Pricing depends on the usage tier you fall in (how many database calls you make in a month).

    Compete offers a free and paid all access version of its data, similar to free anti-virus software and a premium edition.

    Power-PPC managers may desire beefed-up functionality, such as auto-generated keywords, ad text, and destination URLs. Google Adwords prices its API access a bit like CPM developers are billed $0.25 per 1000 API calls.

    For ecommerce sites that want to use PayPal transaction processing without exposing customers to the PayPal interface, the Direct Payment API allows developers to design and host their own checkout pages while the payment processor works behind the scenes. PayPal makes money off the transaction fees.

    Developer Gets Paid

    Google AdSense Host API enables community sites to share AdSense revenue with its users to incentivize content creation. Think YouTube channels.

    There are a few affiliate models. Publishers who advertise Amazon products on their websites can earn commissions when referred visitors make a purchase. Shopping.com ads pay out per click.

    Rdio is a recurring-revenue product, sharing the recurring spoils (subscription and mp3 downloads) with its affiliate partners through LinkShare. You can earn recurring revenue each month, for as long as a subscriber recruited by you remains an Rdio subscriber. You can also earn revenue each time someone purchases and downloads an MP3.

    Jigsaw offers a unique way for developers to earn Jigsaw points by affirming or challenging the accuracy of Jigsaw data (helping Jigsaw improve its data quality).

    Indirect

    Ebay s APIs support sellers with content population (e.g. create listings, upload data feeds) and management (leave feedback, update tracking information, manage disputes) which indirectly results in revenue.

    Software vendors offer APIs for 3rd party developers to extend their platform. This helps the software vendor focus on the core product without complicating their road map with features not everyone needs. Extensions can be developed to enhance the product, make it more attractive to users who can add the apps they want, and save internal resources. Some software companies have a marketplace where apps can be discovered and downloaded.

    Content publishers like the New York Times don t sell their API to syndication partners, but the API facilitates the syndication.

    Internal use, consumer facing

    Twitter s API is offered to 3rd party developers to improve the user experience with a broad range of Twitter experiences like Klout, Hootsuite, Clicktotweet and Twitalyzer. Netflix API enables it to be extended to mobile devices, increasing the attractiveness of the service.

    Internal use, internal facing

    Internal facing APIs are used on your back end to use your own data to build out your own features. Ecommerce APIs, for example, may be used to build a companion mobile app or connect social data to your ecommerce platform. NPR offers external API access to its radio programs that can be connected with its Transcript API, which it could also leverage internally, for example.

    Why are APIs useful for ecommerce?

    For more information on APIs for ecommerce, check out our previous posts:



    18 API Business Models Deconstructed #t #shirt #business


    #business models

    #

    18 API Business Models Deconstructed

    Behind ecommerce s social and omnichannel evolution lie APIs, whether they be internal or 3rd party. Powering apps, widgets, sharing tools and content feeds, APIs enable systems to communicate with other systems, and empower you to expand your catalog and content experiences beyond a storefront.

    For us non-techies, understanding the opportunity for using and monetizing APIs (application programming interfaces) can be best explained by real-world examples. Today s post is based on a section of slides from a presentation Open APIs: What s Hot, What s Not? by John Musser of ProgrammableWeb. We ve fleshed out the examples to provide context for each model.

    Here s the org chart at a glance (keep reading to see enlarged sections):

    And the breakdown:

    Free

    Facebook offers its API free to any developer. However, the model is freemium like Apple and Google, it takes a cut of in-app payments, e.g. the purchase of Farmville Coins. Facebook charges a 30% service fee, plus any applicable sales tax or VAT, on each Facebook Payments transaction.

    Developer Pays

    Amazon Web Services is a cloud computing product, its appeal is its efficiency pay only for what you need to use. It can scale up or down as needed.

    Developers can use the email marketing tool s API to create a customized UI or reporting dashboard, for example. Pricing depends on the usage tier you fall in (how many database calls you make in a month).

    Compete offers a free and paid all access version of its data, similar to free anti-virus software and a premium edition.

    Power-PPC managers may desire beefed-up functionality, such as auto-generated keywords, ad text, and destination URLs. Google Adwords prices its API access a bit like CPM developers are billed $0.25 per 1000 API calls.

    For ecommerce sites that want to use PayPal transaction processing without exposing customers to the PayPal interface, the Direct Payment API allows developers to design and host their own checkout pages while the payment processor works behind the scenes. PayPal makes money off the transaction fees.

    Developer Gets Paid

    Google AdSense Host API enables community sites to share AdSense revenue with its users to incentivize content creation. Think YouTube channels.

    There are a few affiliate models. Publishers who advertise Amazon products on their websites can earn commissions when referred visitors make a purchase. Shopping.com ads pay out per click.

    Rdio is a recurring-revenue product, sharing the recurring spoils (subscription and mp3 downloads) with its affiliate partners through LinkShare. You can earn recurring revenue each month, for as long as a subscriber recruited by you remains an Rdio subscriber. You can also earn revenue each time someone purchases and downloads an MP3.

    Jigsaw offers a unique way for developers to earn Jigsaw points by affirming or challenging the accuracy of Jigsaw data (helping Jigsaw improve its data quality).

    Indirect

    Ebay s APIs support sellers with content population (e.g. create listings, upload data feeds) and management (leave feedback, update tracking information, manage disputes) which indirectly results in revenue.

    Software vendors offer APIs for 3rd party developers to extend their platform. This helps the software vendor focus on the core product without complicating their road map with features not everyone needs. Extensions can be developed to enhance the product, make it more attractive to users who can add the apps they want, and save internal resources. Some software companies have a marketplace where apps can be discovered and downloaded.

    Content publishers like the New York Times don t sell their API to syndication partners, but the API facilitates the syndication.

    Internal use, consumer facing

    Twitter s API is offered to 3rd party developers to improve the user experience with a broad range of Twitter experiences like Klout, Hootsuite, Clicktotweet and Twitalyzer. Netflix API enables it to be extended to mobile devices, increasing the attractiveness of the service.

    Internal use, internal facing

    Internal facing APIs are used on your back end to use your own data to build out your own features. Ecommerce APIs, for example, may be used to build a companion mobile app or connect social data to your ecommerce platform. NPR offers external API access to its radio programs that can be connected with its Transcript API, which it could also leverage internally, for example.

    Why are APIs useful for ecommerce?

    For more information on APIs for ecommerce, check out our previous posts:



    International Journal of Cloud Computing (IJCC) – Inderscience Publishers #cloud #computing, #cloud

    #

    Inderscience Publishers

    International Journal of Cloud Computing

    Editor in Chief

    Associate Editor

    • Goscinski. Andrzej M. Deakin University, Australia

    Editorial Board Members

    • Buyya. Rajkumar, The University of Melbourne, Australia
    • Cao. Jiannong, Hong Kong Polytechnic University, Hong Kong SAR, China
    • Damiani. Ernesto, Universit degli Studi di Milano, Italy
    • Dongarra. Jack, University of Tennessee Knoxville, USA
    • Fox. Geoffrey Charles, Indiana University, USA
    • Gouda. Mohamed G. National Science Foundation, USA
    • Grossman. Bob, University of Illinois at Chicago, USA
    • Guo. Yike, Imperial College London, UK
    • Hosono. Shigeru, NEC Corporation, Japan
    • Huang. Runhe, Hosei University, Japan
    • Huang. Xuedong, Microsoft Research, USA
    • Hwang. Kai, University of Southern California, USA
    • Kozuch. Michael A. Intel Americas, Inc. USA
    • Lee. Craig A. The Aerospace Corporation, USA
    • Liang. Qianhui (Althea), HP Labs, Singapore
    • Li. Deyi, National Natural Science Foundation, China
    • Luo. Guangchun, University of Electronic Science and Technology of China (UESTC), China
    • Mahanti. Prabhat K. University of New Brunswick, Canada
    • Pataricza. Andr�s, Budapest University of Technology and Economics, Hungary
    • Qiu. Judy, Indiana University, USA
    • Rindos. Andy, IBM, USA
    • Rong. Chunming, University of Stavanger, Norway
    • Sim. Kwang Mong, University of Kent, UK
    • Trunfio. Paolo, University of Calabria, Italy
    • Yu. Ning, University of South Carolina Upstate, USA
    • Zhang. Yaoxue, Tsinghua University, China
    • Zimmermann. Wolf, Universitt Halle Wittenberg, Germany
    • Zomaya. Albert, University of Sydney, Australia

    A few essentials for publishing in this journal

    • Submitted articles should not have been previously published or be currently under consideration for publication elsewhere.
    • Conference papers may only be submitted if the paper has been completely re-written (more details available here ) and the author has cleared any necessary permissions with the copyright owner if it has been previously copyrighted.
    • All our articles go through a double-blind review process.
    • All authors must declare they have read and agreed to the content of the submitted article. A full statement of our Ethical Guidelines for Authors (PDF) �is available.
    • There are no charges for publishing with Inderscience, unless you require your article to be Open Access (OA). You can find more information on OA here .


    18 API Business Models Deconstructed #business #loan #rate


    #business models

    #

    18 API Business Models Deconstructed

    Behind ecommerce s social and omnichannel evolution lie APIs, whether they be internal or 3rd party. Powering apps, widgets, sharing tools and content feeds, APIs enable systems to communicate with other systems, and empower you to expand your catalog and content experiences beyond a storefront.

    For us non-techies, understanding the opportunity for using and monetizing APIs (application programming interfaces) can be best explained by real-world examples. Today s post is based on a section of slides from a presentation Open APIs: What s Hot, What s Not? by John Musser of ProgrammableWeb. We ve fleshed out the examples to provide context for each model.

    Here s the org chart at a glance (keep reading to see enlarged sections):

    And the breakdown:

    Free

    Facebook offers its API free to any developer. However, the model is freemium like Apple and Google, it takes a cut of in-app payments, e.g. the purchase of Farmville Coins. Facebook charges a 30% service fee, plus any applicable sales tax or VAT, on each Facebook Payments transaction.

    Developer Pays

    Amazon Web Services is a cloud computing product, its appeal is its efficiency pay only for what you need to use. It can scale up or down as needed.

    Developers can use the email marketing tool s API to create a customized UI or reporting dashboard, for example. Pricing depends on the usage tier you fall in (how many database calls you make in a month).

    Compete offers a free and paid all access version of its data, similar to free anti-virus software and a premium edition.

    Power-PPC managers may desire beefed-up functionality, such as auto-generated keywords, ad text, and destination URLs. Google Adwords prices its API access a bit like CPM developers are billed $0.25 per 1000 API calls.

    For ecommerce sites that want to use PayPal transaction processing without exposing customers to the PayPal interface, the Direct Payment API allows developers to design and host their own checkout pages while the payment processor works behind the scenes. PayPal makes money off the transaction fees.

    Developer Gets Paid

    Google AdSense Host API enables community sites to share AdSense revenue with its users to incentivize content creation. Think YouTube channels.

    There are a few affiliate models. Publishers who advertise Amazon products on their websites can earn commissions when referred visitors make a purchase. Shopping.com ads pay out per click.

    Rdio is a recurring-revenue product, sharing the recurring spoils (subscription and mp3 downloads) with its affiliate partners through LinkShare. You can earn recurring revenue each month, for as long as a subscriber recruited by you remains an Rdio subscriber. You can also earn revenue each time someone purchases and downloads an MP3.

    Jigsaw offers a unique way for developers to earn Jigsaw points by affirming or challenging the accuracy of Jigsaw data (helping Jigsaw improve its data quality).

    Indirect

    Ebay s APIs support sellers with content population (e.g. create listings, upload data feeds) and management (leave feedback, update tracking information, manage disputes) which indirectly results in revenue.

    Software vendors offer APIs for 3rd party developers to extend their platform. This helps the software vendor focus on the core product without complicating their road map with features not everyone needs. Extensions can be developed to enhance the product, make it more attractive to users who can add the apps they want, and save internal resources. Some software companies have a marketplace where apps can be discovered and downloaded.

    Content publishers like the New York Times don t sell their API to syndication partners, but the API facilitates the syndication.

    Internal use, consumer facing

    Twitter s API is offered to 3rd party developers to improve the user experience with a broad range of Twitter experiences like Klout, Hootsuite, Clicktotweet and Twitalyzer. Netflix API enables it to be extended to mobile devices, increasing the attractiveness of the service.

    Internal use, internal facing

    Internal facing APIs are used on your back end to use your own data to build out your own features. Ecommerce APIs, for example, may be used to build a companion mobile app or connect social data to your ecommerce platform. NPR offers external API access to its radio programs that can be connected with its Transcript API, which it could also leverage internally, for example.

    Why are APIs useful for ecommerce?

    For more information on APIs for ecommerce, check out our previous posts:



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