Tag : simple

How to start a dog walking business: 4 simple steps: Starting a

#dog walking business

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How to start a dog walking business: 4 simple steps

With recent figures showing that Brits spent more than £4bn on their beloved pets in 2015, you’d be barking mad to think the recession has impacted on the UK’s pet spend.

Action point: Need a loan to start a business of your own? See how we can help here and here

Marking a 10% increase on pooch spending from 2010, it’s not only large retailers benefitting, with many entrepreneurs realising there’s opportunities to be had in the pet industry.

The average dog walker now earns 20% more than the average UK salary. so it’s clearly a viable and potentially profitable business opportunity.

Of course you’ll need to have a genuine interest in dogs as well as a good knowledge of the various rules and regulations surrounding the industry – and it’s a fairly business marketplace.

However, with plenty of doting pet owners out there, finding a good niche can still present great opportunities.

Sound interesting? Then read our four simple steps to help you become top dog in the industry.

1. Experience is essential

While it’s not imperative to have a career background with animals, you should at least be confident around dogs and at the very least have experience in walking a family or friend’s pet.

The Kennel Club’s guidelines for people working with dogs advises “strong interpersonal and communication skills”, as well as “a high level of fitness” and, naturally, “an affinity with, and understanding of dogs” for anyone wishing to pursue a career with man’s best friend.

If you’re in need of experience in handling dogs, you might want to consider volunteering at your local kennels or rescue centre. They’ll often house a good range of dogs of various sizes, age and temperament, so you’ll be fit to face whatever comes your way.

Consider attending courses in animal first aid, pet medication or even animal psychology as gaining a diploma or certificate in any of these would showcase your commitment to the dog’s welfare and impress clients.

2. Remember, it’s a business

While any animal lover might feel like they’ve died and gone to doggy heaven, remind yourself that your dog walking business is just that – a business. As such, you’ll need to possess all the regular entrepreneurial skills required for founding and running a successful company.

Having a basic understanding of bookkeeping is important as you’ll need to be able to balance your own books and fill in your self-assessment tax return. Remember that this is your livelihood and not a hobby, your income should reflect this.

Similarly, a good understanding of marketing and self-promotion will be needed to get your business off the ground.

Finally, an ability to network and negotiate with both your customers and local animal industry is key. Never underestimate the potential for clients to try and negotiate price or you could find yourself working for substantially less than you might have hoped.

3. Be aware of the rules and regulations

Although there are relatively few regulations specifically targeted at dog walkers, businesses providing a service must get public liability insurance.

If this is the start-up business idea for you, be aware you may have to deal with dogs injuring other dogs or people while in your charge.

It’s vital to have the right insurance cover to deal with legal claims, should they arise.

They can help provide you with support and advice on dog walkers insurance and training, plus your membership will give your clients confidence.

To ensure you abide by key regulations, Narps suggest you should:

  • Meet owners prior to the first booking
  • Restrict the number of dogs walked to no more than four at a time
  • Keep records of all work undertaken
  • Protect clients’ personal information

All dogs in public must wear a collar with the owners name and address on it and you could be fined up to £1,000 if you fail to clean up its faeces.

While not the most exciting element of running your own business, it’s crucial you keep abreast of the latest rules and regulations to ensure you’re not jeopardising the safety of others or the reputation of your business.

4. Find a niche in the market

Given the popularity of setting up a dog walking business, it’s very probable you’ll have to find a niche to distinguish yourself from the crowd.

Above all else, carry out market research and see if there’s actually room in your area for another dog walker.

A simple google search or contacting NarpsUK will help a lot in this regard.

Consider offering pet sitting as well as dog walking. Much like babysitting, you’ll mind your client’s pets at their home while they are away, as well as feeding them and attending to any medical needs such as medication or fulfilling dietary requirements.

Having a diploma in pet medication would be advantageous in this instance as it would allow you to cater to a specific group of dogs.

Provided you are properly trained, you could also offer grooming services such as hair cutting or washing.

Offering one-to-one intense sessions with larger dogs could also widen your appeal.

Some dogs simply won’t be satisfied by a trip around the block and will require a more strenuous workout.

For more information on starting a dog walking business, take a look atour in-depth guide to help you prepare for the launch of your start-up.

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Simple Business Ideas #creative #business #names


#simple business ideas

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What useful apps do you have on your phone?

Just in case you have forgotten – phones are a productivity tool.

Firstly, you can make or receive phone calls.

I know that sounds obvious but I called 5 self employed business people on Wednesday (during work hours) and none of them answered their phone.

I know we all get busy and can’t be interupted, but what if I was a brand new customer calling?

Enter the Smartphone!

They are so smart they can literally save you hours of ‘after hours’ sweat.

You don’t have to ‘check your diary’ and get back to people like we used to. You can put your caller on speaker and look up your calendar on-the-run.

People used to write a cheque (remember cheques?) hoping there would be enough money in the account to cover it. Now you can be adding another appointment to your schedule or ordering your client dinner and check your account while the drinks come. You can even pay the bill by waving your phone over the magic machine.

What other apps can save you time (and give you back your evenings)?

Windows 10 problems 2015

[If you don’t understand any of this – you are probably better off than me]

Hi, let me shed some light, on Windows 10.

Windows 10, is a wonderful new bride – BUT.
I made the mistake of logging into Windows Live (as encouraged) .
Like the IOS system (Apple) and Google, it welcomes you into the family in exchange for your precious email address.

Aahh, now feeling all warm and fuzzy, you download wonderful apps from their app store.
BUT (I told you to expect a ‘but’) now all my documents think I have’ been unfaithful’ and open as ‘read only ‘.
My account keeping software has divorced me, as I have (apparently) lost all my read/write privileges .

(Where am I to go for my conjugal rights now?)
I have been to relationship counselling in the wise forums of the internet and found them wanting.

Alas, I have had to hijack my own identity and become a new user (don’t you hate to be called a USER) on my own PC!
I have raped and pillaged my former self, stripping him of every useful file.
Then, on bended knee I have begged for another chance with my old ‘cloud’ services and email client.
They didn’t suspect that it was really me under this fake name, as long as I paid the bride price, of the sacred password.

How do I search inside PDF’s?

Is the info you get

sometimes attached to an email

that last catalogue your supplier sent you;

an invoice you received for your online membership; or

maybe they are separate jobs that have progress notes you are making before you finally send the customer an invoice.

It may be a statement from your bank,

a form from your accountant or

an invoice from a supplier.

It could be a document with technical specifications for a piece of equipment you used in a job some time ago.

“I know I received that info; I need to refer to it again; I just can’t find it”

I hear your frustration.

You remember it contained the word ‘subclause’ in it.

So you go to your search box in your email (like Outlook) and type ‘subclause’ .

Your search result says “No matches found for ‘subclause’

You huff and puff because you know the document with that exact word in an attachment, is definitely in an email you received.

Why can’t you find it?

Why can’t you search the contents of PDF’s?

Lying to an insurer.

Malaysian Airlines MH370, t he search continues .

These testimonials are from those who receive Paul’s humorous report.

They are enjoying those ‘tiny bits of information’ and are now getting ‘more local work – without advertising’ .

Why not join them. Fill in this simple form below:

Thank you for your time, advice and knowledge today. And thanks for lunch too! I have now made the final payment installment. It’s always great to work with you and I am very appreciative.

You make me not just a better businessman but a better person overall. I now have many things to ponder. Thanks for helping me on my life journey.

I just wanted to say that I’m usually busy in my business and my inbox gets lots of ‘newsletters’ from people. I don’t have time to read them – I usually delete them.

But your reports are different.I was sceptical at first, but they put a smile on my face (we must have a similar sense of humour). I find myself stopping to read them, for two reasons:

1. You add a ‘human’ face to your reports; I identify with the stories you tell, to make your point, and 2. They always contain useful hints and tips I can use in my business.

I appreciate your generosity with your ideas.
————————————
If you are considering subscribing to Paul’s reports, Please don’t hesitate, just do it – it’ll put a smile on your face and dollars in your bank.

Dakota Cleaning Solutions

Complete this simple form:

My blog has recently been added to Blog Nation .



7 Simple Ways To Market A Wedding Photography Business #business #planning #software


#photography business

#

7 Simple Ways To Market Your Wedding Photography Business

Start Marketing Your Business Today!

Without marketing, even the most talented photographers may never reach success. What good are amazing photographs if no one is looking at them?

Marketing may seem scary, but it doesn’t have to be! It’s simply about showing people that what you do is valuable and interesting. This mini eBook will give you 7 practical ideas that you can put to use! Whether you’re a new shooter looking to book your first wedding, or an established photographer trying to get more clients, you’ll find useful tips to help you on your way!

Want this goodie? Join the Club! It s free!

Get this freebie, and tons more, by joining the Photography Concentrate Explorers Club. It’s totally free. To join, just put your name and email in the form below, and you’ll be sent access to get this goodie!

Your email address is super secure, and you will never be spammed. Pinky swear.Learn more about the Explorers Club here

Here’s a peek at Number 1:

Check out the Simple Wedding Photography eBook!

If you enjoy this guide you’ll love our eBook, Simple Wedding Photography .

Simple Wedding Photography is a beautifully designed 200pg eBook filled with practical advice. It’s packed with over 220 photos to help you see concepts in action and walks you step-by-step through the process of shooting a wedding day. You’l also learn what it takes to start, and run, a successful wedding photography business. Click here to learn more!

About Rob + Lauren

We are two photographers who are obsessed with the magic of photography. We like it so much, in fact, that we want to help other people do it, so they can be super happy too.

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13 simple online business ideas #business #lawyers


#simple business ideas

#

13 simple online business ideas

Whether it s hobby stores or app development, there are plenty of ways to make some extra cash online. Source: News Limited

STARTING an online business requires a lot less risk than investing in an office or store front.

You can reach a wide national sometimes international customer-base and work from anywhere. With only a basic knowledge of website maintenance and a knack for communication, you can have an online business up and running in days. If you re ready to take the plunge into becoming an online entrepreneur, we ve got 13 ideas to help you get off the ground .

1. Specialised retailer An online store lets you reach customers all over that world and that means you can afford to specialise. Whether it s dollhouse furniture or organic dog food, there s an audience for everything. Using a web hosting service with an integrated shopping cart or e-commerce software, you can have your business up and running in days. Many vendors will even ship products to customers on your behalf which means you don t need to own a lot of inventory.

2. Social media consultant Larger firms can hire an agency or full-time staff member to run their Facebook and Twitter accounts, but small businesses often have to take care of their own social media marketing. With so many other responsibilities, business owners may be too busy or overwhelmed to spend time coming up with a great social media strategy. As a consultant, you can help them determine the best tactics, posting schedules and content for their target audience. As their follower count grows, so will your business.

Start your own company consulting on social media strategies. Source: ThinkStock

3. Web design Have you ever been turned off by a business s generic-looking website layout? If you know some HTML and have a good eye for design, you can launch a service to create attractive, easy-to-use websites for small businesses. You can put your skills to good use for business owners who want to take their online presence to the next level. Build up a portfolio of work with smaller freelance jobs, then create your own website to show it off and bring in a steady stream of clients.

4. Resume/cover letter writing It s a tough truth to swallow, but a standout resume and cover letter can make all the difference when you re applying to a job. While listing your career accomplishments might seem like an easy task, the fine art of humble bragging eludes some of us. Get hired to help others get hired by writing stellar CVs. Capitalise on the increasingly important social media branding bandwagon and offer to fix LinkedIn profiles as well.

Help people perfect their CV and cover letter with your own company. Source: Supplied

5. Professional freelancer You might not think of freelancing as a business, but with more and more companies turning to part-time contract workers to fill their skill gaps, it s not hard to imagine making a living providing businesses with a variety of freelance services. Depending on your skill sets, you could work for multiple companies in a variety of fields, offering flexibility and a refreshing change of pace. According to freelance job listing website Freelancer.com, tech services, content creation and web design are popular fields for contract work,

6. Affiliate marketing If you re a person that loves leaving customer reviews on sites like Amazon, stop doing it for free. Word-of-mouth advertising is still a huge lead generator for many companies, and a lot of them are willing to share a portion of their profit with persuasive individuals that will promote their products to the public. If you have a personal website with a large following, this might be easier to accomplish (PR reps are always seeking out brand advocates they can send free samples to). Smart Passive Income breaks down three types of affiliate marketing and explains which one is most profitable.

Starting your own health business is a great way to help people get healthier. Source: Supplied

7. Health/nutrition coach When it comes to nutrition, most people seem to have a mental block: A growing percentage of the adult population is overweight or obese, and many people that want to lose weight and eat better simply don t know where to start. You don t necessarily need to be a registered dietitian (RD) to offer meal plans and diet counselling to your client base, either. With the right combination of personal support and nutrition and exercise knowledge, you could be helping people get healthier through your online service.

8. ebook author Have a ton of knowledge on a particular subject that you want to share with the public? With e-readers becoming more and more commonplace, self-publication is becoming a reality for many writers who might never get picked up by publishing companies. With the right marketing tools, you could successfully publish your own book on anything from cooking and weight loss to real estate. Inbound Pro s advice from successful e-Book authors offers tips for writing content that sells.

Becoming a health consultant can help you earn extra cash. Source: Supplied

9. Remote technical support Many small businesses don t have room in their budget for a full-time IT employee, so when their systems go on the fritz, they ll usually call a computer whiz friend or family member. Eliminate their need to call in a favour and offer immediate remote technical assistance.

10. Vintage store Bargain hunters and second-hand shop enthusiasts can turn a nice profit reselling their vintage clothing finds. Brand yourself by setting up an independent website as your virtual storefront, but use a managed service like Google Checkout to handle transactions. High-resolution images and catchy copy for your products will make you stand out in the sea of internet users trying to sell their used items.

Start your own online store to finance your spending habit. Source: News Limited

11. Handmade craft seller While you could run a clothing shop on sites like Etsy, these platforms are especially suited to crafters who can produce a steady supply of quality handmade items like crocheted blankets or unique painted glassware. Start-up costs are extremely low if you purchase your materials in bulk from a craft supplier, and if you can turn orders around quickly, you ll be making a profit in no time at all. It s even possible to turn your store into a full-time gig.

12. Teaching online courses You don t need a degree in education to teach people how to do something you know inside and out. According to Fox, online course enrolment on the rise, you can help others enrich their lives by offering classes in an area you re passionate about, like yoga or baking. Create instructional packets and videos for download from a website, or schedule real-time Skype lessons with clients.

13. App development Mobile applications are more popular than ever, and people are willing to pay good money for ways to manage their lives from their smartphones. If you have a great idea and happen to know coding, you can run with it and create your app yourself. If you just have an idea, there are plenty of software developers looking to collaborate with people on app creation.



How to Create a Facebook Business Page in 5 Simple Steps Tutorial

#business pages

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How to Create a Facebook Business Page in 5 Simple Steps [Tutorial]

It’s no longer a “good idea” for most businesses to be on Facebook. With 829 million people actively using Facebook every day, it’s become a go-to component of almost any inbound marketing strategy.

Thing is, as more and more Facebook features change, so does the process of setting up a Page.

Don’t waste another day poking around aimlessly on Facebook, trying to figure out what the heck to do to get your Facebook Page up and running like a social networking pro.

The following presentation provides a visual tutorial to help you get your Page up in no time (you can also read the transcription below). Over 600,000 have found this tutorial helpful, hopefully it proves beneficial for you or a marketer you know, too.

How To Create a Facebook Business Page

Step 1: Choose a Classification.

To begin, navigate to https://www.facebook.com/pages/create.php . This page will showcase six different classifications to choose from:

  1. Local Business or Place
  2. Company, Organization, or Institution
  3. Brand or Product
  4. Artist, Band, or Public Figure
  5. Entertainment
  6. Cause or Community

Each of these classifications provides more relevant fields for your desired Page.

For this tutorial, we’ll select the second option: company, organization, or institution. After selecting our desired classification, we’ll be asked for an official name for our Business Page. I recommend carefully selecting your name. Although Facebook allows you to change your name and URL once. it’s a difficult and tedious process.

Step 2: Complete Basic Information.

Facebook should automatically walk you through the following four basic sections to complete the fundamental aspects of your Page.

Finish “About” Section

The “about” section will serve as the main 2-3 sentence description for your company. It will be on your main page, so make it descriptive but succinct. Be sure to include a link to your company website as well. Also ensure that this information differentiates your brand, making your page even more appealing to potential followers.

This is also where you can select your unique domain (that, as mentioned above, can only be changed once). For example, the Sidekick by HubSpot Facebook Page employs the URL facebook.com/getsidekick.

Upload Profile Picture

Next you’ll be asked to upload a picture. This will serve as the main visual icon of your page, appearing in search results and alongside any comments you publish. While any perfectly square image will work, the recommended size is 180 x 180 pixels.

Add to Favorites

Every individual Facebook user has a vertical navigation bar to the left of their News Feed. You can add your Business Page as a “Favorite” item here — similar to bookmarking a web page in your web browser — for easy access.

Reach More People

Facebook will prompt you to create an advertisement to draw attention to your Page. Whether employing paid tactics is a part of your strategy or not, I recommend avoiding starting any ads at this stage — there’s no compelling content on the Page yet that would convince them to ultimately “Like” your page.

Step 3: Understand the Admin Panel.

The basic skeleton of your Business Page is now live. Facebook will ask if you’d like to “Like” your Page. Again, I recommend avoid doing so at the moment. This activity will appear in News Feeds of those you’re connected to personally to on Facebook. Without any content on the Page, we want to save that organic Timeline story for when you’re really ready for people to view the Page.

In the top navigation, you’ll see an option for “Settings.” Click that. Along the left side, a vertical navigation bar with different sections should appear. We’ll focus on three core ones now:

  • Page Info: This is where you can add additional details about your business. This section will also unveil different fields based on the classification you chose in Step 1.
  • Notifications. This section allows you to customize when and how you’d like to receive Page alerts. Set a frequency that fits your social media marketing schedule.
  • Page Roles. Whether or not you’ll be the main manager of the Page, there may be others at your organization who need access to your Facebook Page. Here, you can invite other colleagues to make changes to your Pages. Some common use cases here include:
    • A public relations manager who needs to respond to any delicate questions.
    • A support representative who can assist those asking technical questions.
    • A designer tasked with uploading new photo creative to the Page.

Step 4: Populate Page With Content.

Now it’s time to actually publish content to your Page and then invite users to be a part of your growing community. Let’s start with the basic content needed to get your Page kicking.

Posts

The rest of your Page will populate over time as you publish more updates. Facebook currently provides six different posting options:

  1. Plain text status
  2. Photo with caption
  3. Link with caption
  4. Video with caption
  5. Event page
  6. Location check-in

When posting on your page, just be sure to use a variety of content. What images would your audience like to see? What stats would they like to read? What links would they like to click? You can also click the little grey arrow in the top-right corner of each post and then click “Pin to Top” to move one of your posts to the top of your Page’s Timeline for seven days. Use this feature for product announcements, business anniversaries, and other major events pertinent to your brand.

If you want to dive deeper into Facebook posting best practices, check out this blog post.

Cover Photo

This is the large, horizontal image that spans the top of your Facebook Page. Typically, this is a branded image to help attract people to your Page. The official photo dimensions are 851 x 315 pixels. To help you create these cover photos, we have free PowerPoint templates here pre-sized for the right dimensions.

Now that there’s content on the Page, we can start strategically inviting users to Like it. I recommend inviting users in the following cadence:

  • First, invite colleagues to Like your page and its content to build some initial activity.
  • Second, invite supporters in your network. Encourage them to engage.
  • Third, invite customers. With some activity now on the Page, they’ll be more interested.

With content published and users invited, you can go to the “Activity” tab in your Page’s top navigation to monitor how people are engaging with your Page and content.

Step 5: Measure Your Growth.

Finally, we need to measure our efforts to ensure we’re making valuable marketing decisions on Facebook. Fortunately, Facebook has embedded in some decently helpful metrics for us to take advantage of. Simply click the “Insights” option in the top navigation to see the following:

  • Overview. This tab shows a 7-day snapshot of your metrics such as Page Likes, post reach, and overall engagement.
  • Likes. This tab shows your overall fan growth and losses. If you’re employing paid efforts, you’ll be able to see the breakdown of paid versus organic growth.
  • Reach. This tab highlights the raw number of people your Page is reaching every day. If you notice spikes on a specific day, try cross-checking what you posted that day to see if you can replicate that reach.
  • Visits. This tab indicates where on Facebook your viewers are coming from. You can see the difference in visits on Facebook Timelines, your information tab, reviews, and others.

And if you really want to spend time perfecting your Facebook content strategy, watch this brief tutorial on how to analyze exactly that .

And voila! You have a Facebook business page. Now go post interesting content and amass a loyal base of fans!

Want to see how HubSpot uses Facebook? Like our Facebook Page here .

Editor’s note: This post was originally published in 2010, and it’s since been completely updated for accuracy and comprehensiveness.



Keeping Your Business Plan Simple #ideas #for #business


#simple business plan

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A Simple Business Plan

Entrepreneur, Business Planner and Angel Investor

When I first started working with business plans back in the late 1970s, the average plan was much longer and more complex than what I see today. That might be because business plans are more common than they used to be–they re used more and more often and by more people. It might also be a matter of trends among bankers and investors who read business plans. Or it could be because people have less time to waste wading through documents!

For whatever reason, the trend in business plans these days is to go back to the fundamentals, with good projections and solid analysis. An easy to read quickly format is more important than ever. If you want people to read the business plan you develop–and most people do–then my best advice to you is keep it simple. Don t confuse your business plan with a doctoral thesis or a lifetime task. Keep the wording and formatting straightforward, and keep the plan short.

But don t confuse simple wording and formats with simple thinking. The reason you re keeping it simple isn t because you haven t developed your idea fully. You re keeping it simple so you can get your point across quickly and easily to whoever s reading it.

With that in mind, let s get down to some specifics when it comes to simplifying your plan.

Rein in your prose. Effective business writing is easy to read. People will skim your plan-they ll try to read it while talking on the phone or going through their e-mail. Save the deep prose for the great American novel you ll write later. When you re crafting your plan, remember these tips:

  • Don t use long complicated sentences, unless you have to for meaning. Short sentences are fine, and they re easier to read.
  • Avoid buzzwords, jargon and acronyms. You may know that NIH means not invented here and KISS stands for keep it simple, stupid, but don t assume anybody else does.
  • Use simple, straightforward language, like use instead of utilize and then instead of at that point in time.
  • Bullet points are good for lists. They help readers digest information more easily.
  • Avoid naked bullet points. Flesh them out with brief explanations where explanations are needed. Unexplained bullet points can be frustrating.

Keep it short. The average length of most business plans is shorter now than it used to be. You can probably cover everything you need to convey in 20 to 30 pages of text plus another 10 pages of appendices for monthly projections, management resumes and other details. If you ve got a plan that s more than 40 pages long, you re probably not summarizing very well.

Of course, there are exceptions to the rule. I recently saw a plan for a chain of coffee shops, for example, that included photos of the proposed location, mock-ups of menus and maps of other proposed locations. The graphics made the plan longer, but they added real value. Product shots, location shots, menus, blueprints, floor plans, logos and signage photos are useful.

Use business charts. Make your important numbers easy to find and easy to understand. Use summary tables and simple business charts to highlight the main numbers. Make the related details easy to find in the appendices. Also.

  • Use bar charts to show, at a minimum, sales, gross margin, net profits, cash flow and net worth by year.
  • Three-dimensional bars look slicker, but two-dimensional bars are usually easier to read. Make sure the numbers are obvious.
  • Stacked bars make totals easier to visualize. If your sales divide into segments, stack the bars to show the total.
  • Use pie charts for market share and market segments.
  • Show tasks and milestones as horizontal bars with labels on the left and dates along the top or bottom. Most people call this a Gantt chart. Show only the major tasks and milestones, because too many details make these charts hard to read.
  • Always put the source numbers close to the charts in a summary table so readers can reference them quickly and recognize the numbers in the charts. And never leave a business plan reader unable to find the source numbers of a chart. That s frustrating.
  • Don t use a chart without referencing it in the text. If source numbers aren t completely obvious in the summary tables, make sure you specify which appendices contain the detailed numbers.

Polish the overall look and feel. Aside from the wording, you also want the physical look of your text to be simple and inviting. So take my advice:

  • Stick to two fonts for your text. The font you use for headings should be a simple sans-serif font, such as Arial, Tahoma or Verdana. For the body text, you should probably use a standard text font, like Century, Times Roman or Book Antigua.
  • Avoid small fonts. Only a few of the more readable fonts are fine at 10 points; most of them are better at an 11 or 12 point size.
  • Use page breaks to separate sections and to separate charts from text and to highlight tables. When in doubt, go to the next page. Nobody worries about having to turn to the next page.
  • Use white space liberally. Words crammed together into small spaces are uncomfortable to read.
  • Always use your spell-checker. Then proofread your text carefully to be sure you re not using a properly spelled incorrect word! Double check that your text numbers match those in your tables.

Copyright 2016 Entrepreneur Media, Inc. All rights reserved.



13 simple online business ideas #good #business #names


#simple business ideas

#

13 simple online business ideas

Whether it s hobby stores or app development, there are plenty of ways to make some extra cash online. Source: News Limited

STARTING an online business requires a lot less risk than investing in an office or store front.

You can reach a wide national sometimes international customer-base and work from anywhere. With only a basic knowledge of website maintenance and a knack for communication, you can have an online business up and running in days. If you re ready to take the plunge into becoming an online entrepreneur, we ve got 13 ideas to help you get off the ground .

1. Specialised retailer An online store lets you reach customers all over that world and that means you can afford to specialise. Whether it s dollhouse furniture or organic dog food, there s an audience for everything. Using a web hosting service with an integrated shopping cart or e-commerce software, you can have your business up and running in days. Many vendors will even ship products to customers on your behalf which means you don t need to own a lot of inventory.

2. Social media consultant Larger firms can hire an agency or full-time staff member to run their Facebook and Twitter accounts, but small businesses often have to take care of their own social media marketing. With so many other responsibilities, business owners may be too busy or overwhelmed to spend time coming up with a great social media strategy. As a consultant, you can help them determine the best tactics, posting schedules and content for their target audience. As their follower count grows, so will your business.

Start your own company consulting on social media strategies. Source: ThinkStock

3. Web design Have you ever been turned off by a business s generic-looking website layout? If you know some HTML and have a good eye for design, you can launch a service to create attractive, easy-to-use websites for small businesses. You can put your skills to good use for business owners who want to take their online presence to the next level. Build up a portfolio of work with smaller freelance jobs, then create your own website to show it off and bring in a steady stream of clients.

4. Resume/cover letter writing It s a tough truth to swallow, but a standout resume and cover letter can make all the difference when you re applying to a job. While listing your career accomplishments might seem like an easy task, the fine art of humble bragging eludes some of us. Get hired to help others get hired by writing stellar CVs. Capitalise on the increasingly important social media branding bandwagon and offer to fix LinkedIn profiles as well.

Help people perfect their CV and cover letter with your own company. Source: Supplied

5. Professional freelancer You might not think of freelancing as a business, but with more and more companies turning to part-time contract workers to fill their skill gaps, it s not hard to imagine making a living providing businesses with a variety of freelance services. Depending on your skill sets, you could work for multiple companies in a variety of fields, offering flexibility and a refreshing change of pace. According to freelance job listing website Freelancer.com, tech services, content creation and web design are popular fields for contract work,

6. Affiliate marketing If you re a person that loves leaving customer reviews on sites like Amazon, stop doing it for free. Word-of-mouth advertising is still a huge lead generator for many companies, and a lot of them are willing to share a portion of their profit with persuasive individuals that will promote their products to the public. If you have a personal website with a large following, this might be easier to accomplish (PR reps are always seeking out brand advocates they can send free samples to). Smart Passive Income breaks down three types of affiliate marketing and explains which one is most profitable.

Starting your own health business is a great way to help people get healthier. Source: Supplied

7. Health/nutrition coach When it comes to nutrition, most people seem to have a mental block: A growing percentage of the adult population is overweight or obese, and many people that want to lose weight and eat better simply don t know where to start. You don t necessarily need to be a registered dietitian (RD) to offer meal plans and diet counselling to your client base, either. With the right combination of personal support and nutrition and exercise knowledge, you could be helping people get healthier through your online service.

8. ebook author Have a ton of knowledge on a particular subject that you want to share with the public? With e-readers becoming more and more commonplace, self-publication is becoming a reality for many writers who might never get picked up by publishing companies. With the right marketing tools, you could successfully publish your own book on anything from cooking and weight loss to real estate. Inbound Pro s advice from successful e-Book authors offers tips for writing content that sells.

Becoming a health consultant can help you earn extra cash. Source: Supplied

9. Remote technical support Many small businesses don t have room in their budget for a full-time IT employee, so when their systems go on the fritz, they ll usually call a computer whiz friend or family member. Eliminate their need to call in a favour and offer immediate remote technical assistance.

10. Vintage store Bargain hunters and second-hand shop enthusiasts can turn a nice profit reselling their vintage clothing finds. Brand yourself by setting up an independent website as your virtual storefront, but use a managed service like Google Checkout to handle transactions. High-resolution images and catchy copy for your products will make you stand out in the sea of internet users trying to sell their used items.

Start your own online store to finance your spending habit. Source: News Limited

11. Handmade craft seller While you could run a clothing shop on sites like Etsy, these platforms are especially suited to crafters who can produce a steady supply of quality handmade items like crocheted blankets or unique painted glassware. Start-up costs are extremely low if you purchase your materials in bulk from a craft supplier, and if you can turn orders around quickly, you ll be making a profit in no time at all. It s even possible to turn your store into a full-time gig.

12. Teaching online courses You don t need a degree in education to teach people how to do something you know inside and out. According to Fox, online course enrolment on the rise, you can help others enrich their lives by offering classes in an area you re passionate about, like yoga or baking. Create instructional packets and videos for download from a website, or schedule real-time Skype lessons with clients.

13. App development Mobile applications are more popular than ever, and people are willing to pay good money for ways to manage their lives from their smartphones. If you have a great idea and happen to know coding, you can run with it and create your app yourself. If you just have an idea, there are plenty of software developers looking to collaborate with people on app creation.



Keeping Your Business Plan Simple #starting #own #business


#simple business plan

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A Simple Business Plan

Entrepreneur, Business Planner and Angel Investor

When I first started working with business plans back in the late 1970s, the average plan was much longer and more complex than what I see today. That might be because business plans are more common than they used to be–they re used more and more often and by more people. It might also be a matter of trends among bankers and investors who read business plans. Or it could be because people have less time to waste wading through documents!

For whatever reason, the trend in business plans these days is to go back to the fundamentals, with good projections and solid analysis. An easy to read quickly format is more important than ever. If you want people to read the business plan you develop–and most people do–then my best advice to you is keep it simple. Don t confuse your business plan with a doctoral thesis or a lifetime task. Keep the wording and formatting straightforward, and keep the plan short.

But don t confuse simple wording and formats with simple thinking. The reason you re keeping it simple isn t because you haven t developed your idea fully. You re keeping it simple so you can get your point across quickly and easily to whoever s reading it.

With that in mind, let s get down to some specifics when it comes to simplifying your plan.

Rein in your prose. Effective business writing is easy to read. People will skim your plan-they ll try to read it while talking on the phone or going through their e-mail. Save the deep prose for the great American novel you ll write later. When you re crafting your plan, remember these tips:

  • Don t use long complicated sentences, unless you have to for meaning. Short sentences are fine, and they re easier to read.
  • Avoid buzzwords, jargon and acronyms. You may know that NIH means not invented here and KISS stands for keep it simple, stupid, but don t assume anybody else does.
  • Use simple, straightforward language, like use instead of utilize and then instead of at that point in time.
  • Bullet points are good for lists. They help readers digest information more easily.
  • Avoid naked bullet points. Flesh them out with brief explanations where explanations are needed. Unexplained bullet points can be frustrating.

Keep it short. The average length of most business plans is shorter now than it used to be. You can probably cover everything you need to convey in 20 to 30 pages of text plus another 10 pages of appendices for monthly projections, management resumes and other details. If you ve got a plan that s more than 40 pages long, you re probably not summarizing very well.

Of course, there are exceptions to the rule. I recently saw a plan for a chain of coffee shops, for example, that included photos of the proposed location, mock-ups of menus and maps of other proposed locations. The graphics made the plan longer, but they added real value. Product shots, location shots, menus, blueprints, floor plans, logos and signage photos are useful.

Use business charts. Make your important numbers easy to find and easy to understand. Use summary tables and simple business charts to highlight the main numbers. Make the related details easy to find in the appendices. Also.

  • Use bar charts to show, at a minimum, sales, gross margin, net profits, cash flow and net worth by year.
  • Three-dimensional bars look slicker, but two-dimensional bars are usually easier to read. Make sure the numbers are obvious.
  • Stacked bars make totals easier to visualize. If your sales divide into segments, stack the bars to show the total.
  • Use pie charts for market share and market segments.
  • Show tasks and milestones as horizontal bars with labels on the left and dates along the top or bottom. Most people call this a Gantt chart. Show only the major tasks and milestones, because too many details make these charts hard to read.
  • Always put the source numbers close to the charts in a summary table so readers can reference them quickly and recognize the numbers in the charts. And never leave a business plan reader unable to find the source numbers of a chart. That s frustrating.
  • Don t use a chart without referencing it in the text. If source numbers aren t completely obvious in the summary tables, make sure you specify which appendices contain the detailed numbers.

Polish the overall look and feel. Aside from the wording, you also want the physical look of your text to be simple and inviting. So take my advice:

  • Stick to two fonts for your text. The font you use for headings should be a simple sans-serif font, such as Arial, Tahoma or Verdana. For the body text, you should probably use a standard text font, like Century, Times Roman or Book Antigua.
  • Avoid small fonts. Only a few of the more readable fonts are fine at 10 points; most of them are better at an 11 or 12 point size.
  • Use page breaks to separate sections and to separate charts from text and to highlight tables. When in doubt, go to the next page. Nobody worries about having to turn to the next page.
  • Use white space liberally. Words crammed together into small spaces are uncomfortable to read.
  • Always use your spell-checker. Then proofread your text carefully to be sure you re not using a properly spelled incorrect word! Double check that your text numbers match those in your tables.

Copyright 2016 Entrepreneur Media, Inc. All rights reserved.



Akamai Sees Sharp Decline in Large DDoS Attacks in 1Q17 #akamai, #security,

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DDoS Attacks Are in Decline in Number and Size, Akamai Report Finds

DDoS Attacks Are in Decline in Number and Size, Akamai Report Finds

In the security world, there tends to be a constant stream of news about how the number of attacks is increasing, which is what makes Akamai s First Quarter, 2017 State of the Internet/Security Report interesting. According to the report, there was a 30 percent year-over-year decrease in the total number of distributed denial-of-service (DDoS) attacks in 1Q17. Going a step further, there was an 89 percent decrease in the number of DDoS attacks greater than 100G bps. The report isn t all good news, though: In the first quarter of 2017, there was a 35 percent increase in the total number of web application attacks, with SQL injection attacks leading the way. In this slide show, eWEEK looks at the highlights from the most recent Akamai State of the Internet/Security Report.

Largest DDoS Attack in 1Q17 Was 120G bps

The largest DDoS attack recorded by Akamai during the first quarter came in at 120G bps.

However, There Was a Decline in Large DDoS Attacks

Overall, Akamai reported a sharp decline of 89 percent year-over-year in the total number of large DDoS attacks in the first quarter of 2017. There were only two attacks of over 100G bps, down from the 19 from a year ago.

Majority of DDoS Attacks Use Reflection

The majority (57 percent) of DDoS attacks do not just rely on direct bandwidth to attack victims. Rather, they rely on some form of misconfigured internet service to reflect an attack, in effect amplifying the total attack bandwidth.

SSDP Is Leading DDoS Reflector

The most common type of DDoS reflector of misconfigured devices uses Simple Service Discovery Protocol (SSDP), which is found on many types of internet of things (IoT) devices.

SQL Injection Is Most Common Web Application Attack

Looking at web application attacks, the most common vector remains SQL injection, which accounted for 44 percent of all attacks Akamai saw in the first quarter of 2017.

US Is Top Source of Web Application Attacks

While web application attacks can come from anywhere in the world, the leading source according to Akamai is the U.S. with 34 percent of attacks coming from the country in the first quarter.

US Is Also Top Target

Not only is the U.S. the top source of web application attacks, it is also the top target of such attacks.

The cost of data loss is on the rise and could cripple a company. eWEEK looks at common ways businesses lose valuable data as well as how to prevent data loss.

Related Slideshows



HTML Fonts #html, #tutorial, #beginners, #develop, #website, #simple, #easy, #steps, #starting, #overview,

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HTML Fonts

Fonts play very important role in making a website more user friendly and increasing content readability. Font face and color depends entirely on the computer and browser that is being used to view your page but you can use HTML font tag to add style, size, and color to the text on your website. You can use a basefont tag to set all of your text to the same size, face, and color.

The font tag is having three attributes called size, color. and face to customize your fonts. To change any of the font attributes at any time within your webpage, simply use the font tag. The text that follows will remain changed until you close with the /font tag. You can change one or all of the font attributes within one font tag.

Note: The font and basefont tags are deprecated and it is supposed to be removed in a future version of HTML. So they should not be used rather, it’s suggested to use CSS styles to manipulate your fonts. But still for learning purpose, this chapter will explain font and basefont tags in detail.

Set Font Size

You can set content font size using size attribute. The range of accepted values is from 1(smallest) to 7(largest). The default size of a font is 3.

Example

This will produce following result:

Font size=”1″
Font size=”2″
Font size=”3″
Font size=”4″
Font size=”5″
Font size=”6″
Font size=”7″

Relative Font Size

You can specify how many sizes larger or how many sizes smaller than the preset font size should be. You can specify it like font size=”+n” or font size=”-n”

Example

This will produce following result:

Font size=”-1″
Font size=”+1″
Font size=”+2″
Font size=”+3″
Font size=”+4″

Setting Font Face

You can set font face using face attribute but be aware that if the user viewing the page doesn’t have the font installed, they will not be able to see it. Instead user will see the default font face applicable to the user’s computer.

Example

This will produce following result:

Times New Roman
Verdana
Comic Sans MS
WildWest
Bedrock

Specify alternate font faces

A visitor will only be able to see your font if they have that font installed on their computer. So, it is possible to specify two or more font face alternatives by listing the font face names, separated by a comma.

When your page is loaded, their browser will display the first font face available. If none of the given fonts are installed, then it will display the default font face Times New Roman .

Note: Check a complete list of HTML Standard Fonts .

Setting Font Color

You can set any font color you like using color attribute. You can specify the color that you want by either the color name or hexadecimal code for that color.

Note: You can check a complete list of HTML Color Name with Codes .

Example

This will produce following result:

This text is in pink
This text is red

The basefont Element:

The basefont element is supposed to set a default font size, color, and typeface for any parts of the document that are not otherwise contained within a font tag. You can use the font elements to override the basefont settings.

The basefont tag also takes color, size and face attributes and it will support relative font setting by giving size a value of +1 for a size larger or -2 for two sizes smaller.

Example

This will produce following result:

This is the page’s default font.

Example of the basefont Element

This is darkgray text with two sizes larger

It is a courier font, a size smaller and black in color.